About this role
Job Title: Media Buyer
Job Type: Full-time / Remote
Work Hours: 9 AM – 5 PM EST, with flexibility for campaign demands
Job Overview:
We’re helping our client find a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.
Responsibilities:
Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI. Design and implement media plans aligned with clinical messaging, product education, and health outcomes. Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, and conversions, and optimize in real time. Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals. Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards. Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Requirements
Must-Have:
3+ years of proven media-buying experience, particularly in healthcare, wellness, or education sectors. Strong analytical skills and comfort with performance metrics and digital tools. Excellent negotiation acumen—especially in high-value digital media environments. Effective communication across teams, with attention to clinical accuracy and educational integrity. Flexible availability to align with Eastern Time and campaign demands.
Nice-to-Have:
Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines). Experience running campaigns for patient education, healthcare products, or wellness initiatives. Familiarity with compliance and regulatory standards in healthcare marketing.