About this role
Job Title: Lifecycle Marketing & Systems Manager
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We’re helping our client find a highly experienced Lifecycle Marketing & Systems Manager to lead and optimize their sophisticated email and CRM ecosystem. This is not a typical email marketing role, you will work at the intersection of marketing, product, data, UX, and engineering, managing a multi-platform, multi-vendor tech stack that powers complex lifecycle journeys across global markets.
In this role, you will own and evolve the entire lifecycle marketing system, ensuring scalability, efficiency, and a seamless customer experience while contributing to the company’s growth and retention goals.
Responsibilities:
Own, audit, and evolve our full lifecycle marketing system – including transactional, triggered, and behavioral campaigns. Complete a 2-week audit with documented flow maps, pain points, and a roadmap for improvement. Lead cross-functional coordination between Growth, Product, Analytics, Engineering, and external vendors to align CRM strategy with broader business goals. Manage and streamline a complex martech ecosystem (ESPs, CDPs, customer support tools, analytics platforms, checkout systems). Conduct deep system audits to uncover legacy logic, overlapping triggers, conflicting flow and missed opportunities, ensuring increased system clarity and reduced redundancies. Standardize and document business logic, flow ownership, and performance benchmarks across departments and platforms. Evaluate and optimize vendor partnerships and platform usage for best-in-class deliverability, scalability, and customer experience Design and execute testing roadmaps for flows and segmentation strategies in collaboration with data and growth teams. Translate UX/business logic into clear flow maps, working alongside designers and developers to ensure accuracy and effectiveness. Partner with international teams to adapt lifecycle strategies for localization, compliance, and regional business priorities. Ensure lifecycle strategies are fully aligned across departments and platforms, with an accountability structure implemented.
Requirements
7+ years in Lifecycle/CRM Marketing, with at least 3 years managing complex, enterprise-level systems across multiple platforms. Proven experience with Klaviyo Proven experience working across multiple departments and platforms (e.g. ESPs, CDPs, Shopify, Recharge, Zendesk, GA, Segment, etc.) Strong technical fluency – you understand customer data, event tracking, integrations, and how various tools interconnect. Background in UX/UI, Business Analysis, or Systems Design is highly preferred. Excellent communication and documentation skills; able to align technical realities with strategic business objectives. Experience working in international/multi-market environments and navigating varying compliance/regulatory needs. Nice-to-Have:
Experience with legacy system audits and modernization Familiarity with other lifecycle platforms like Braze, Iterable, or Salesforce Marketing Cloud Strong understanding of eCommerce KPIs (LTV, AOV, RPR) within a technical system context