About this role
About the Role We’re hiring a Head of Growth to take full ownership of our digital performance and revenue expansion across Shopify, Amazon, Meta, and beyond. You'll lead cross-functional growth initiatives—spanning performance marketing, product expansion, analytics, and CRO—with a sharp focus on ROI, scalability, and velocity.
What You’ll Do
Own and optimize the entire digital growth funnel—from awareness to conversion Lead performance marketing across Meta (Facebook/Instagram), TikTok, and Amazon Ads Analyze growth data and build dashboards that drive clear, strategic decisions (CAC, ROAS, LTV, AOV) Launch, test, and scale campaigns in collaboration with creative, eCommerce, and product teams Oversee Shopify and Amazon Seller Central to grow DTC and marketplace channels Identify new customer segments and market expansion opportunities Manage and mentor a small team of media buyers, analysts, and marketers Launch A/B tests across ads, landing pages, and customer journeys Explore new acquisition and retention channels for scalable growth
Requirements
What We’re Looking For
4+ years of growth or performance marketing experience in apparel or consumer eCommerce Proven track record of scaling revenue through data-backed campaigns Deep expertise in Meta Ads (required), with hands-on experience in TikTok and Amazon Ads Strong analytical skills—you're fluent in data dashboards, KPIs, and conversion metrics Hands-on experience with Shopify, Amazon Seller/Vendor Central, and key growth tools Ability to lead creative testing (UGC, DPA, branded content) and influence messaging strategy Budget-savvy and ROI-obsessed when scaling paid efforts Bonus Points
Experience with Klaviyo, SMS, or loyalty/retention platforms Familiarity with influencer amplification, affiliate programs, and creator partnerships Experience launching or growing subscription or bundled product models