About this role
Job Title: Creative Performance Strategist/ Performance Creative
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We’re helping our client, a fast-growing D2C brand, find a Creative Strategist to bridge creative storytelling with performance marketing. In this role, you will develop, optimize, and execute data-driven creative concepts that strengthen brand presence, engage audiences and drive measurable results across paid and organic channels.
You’ll work closely with design, copy, and media teams to shape high-impact campaigns that elevate creative performance and support business growth.
Responsibilities:
Creative Development: Collaborate with design, copywriting, and media teams to conceptualize and produce high-performing creative assets for social, email, landing pages, and display ads. Data-Driven Strategy: Use consumer insights, research, and performance data to inform creative direction and continuously optimize campaigns. Content Optimization: Run A/B tests on headlines, visuals, CTAs, and other creative elements; apply learnings to improve performance. Campaign Management: Partner with performance marketers to align creative direction with media buying strategy across paid and organic channels. Audience Targeting: Develop creative that resonates with specific audience segments based on behavior, interests, and funnel stage. Trend Monitoring: Stay ahead of D2C, social media, and consumer behavior trends to ensure creative strategies remain innovative and competitive. Presentation & Reporting: Present concepts, strategies, and performance insights to internal and external stakeholders with actionable recommendations.
Requirements
Proven experience in a creative strategy role within the D2C or performance marketing space.Strong portfolio showcasing innovative campaigns that drove measurable results.Deep understanding of D2C consumer behavior, trends, and platforms.Analytical mindset with the ability to translate data into actionable creative insights.Excellent communication skills, with the ability to present ideas and strategies to various stakeholders.Proficiency in creative tools and platforms (e.g., Adobe Creative Suite, Canva, or similar).Familiarity with analytics tools (e.g., Google Analytics, Meta Ads Manager) is a plus.