About this role
Who we are You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments. We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best. If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you. Assistant Customer Marketing Manager This role is responsible for end-to-end marketing empowerment for customers, customized marketing campaign execution, and digital tool support in line with business priorities and ensure the seamless and impactful execution of B2B2C marketing strategies. More about the role:
• Customer Marketing Empowerment: Design, launch, and scale systematic omnichannel marketing enablement initiatives for WHS customers to upscale business. Cooperate with industry KOLs to boost brand penetration. • Customized Campaign Management & Execution: Customize and execute end-to-end tailored marketing campaigns for key selected customers and offline flagship stores. Coordinate cross-functional internal resources, track implementation progress, and deliver measurable marketing outputs alongside tangible commercial business results (ROI). • AI & Digital Innovation Adoption: Leverage AI technology and digital tools to gradually digitize B2B2C communication channels in alignment with business priorities. Participate in channel digital content co-creation, agile publishing, and user engagement activities across the entire consumer purchase journey. • Data-Driven Optimization & Insights: Establish data collection and monitoring mechanisms for all initiatives; conduct basic-to-advanced data analysis and performance reviews. Provide actionable insights and data-driven recommendations to continuously optimize campaign effectiveness and user experience. • Stakeholder Management & Vendor Control: Coordinate seamlessly with internal brand, sales, and training teams, as well as external vendors, to ensure smooth project delivery, strict budget management, and high-quality control. More about you:
• Minimum 5 years+ of working experience in field and digital marketing, with solid hands-on execution experience in campaign and project coordination • With experience in Medical related industry or consumer healthcare industry is preferred. • Resilient, adaptable, passion in learning, collaborative and accountable • Native in Chinese and fluent in English. More about what we offer: As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans. Sonova is an equal opportunity employer. We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.