About this role
AppLovin Media Buyer (CPG – Food & Beverage)Full-Time | Remote
About UsWe are a leading digital destination for sports fans, delivering engaging experiences and innovative campaigns nationwide. As part of our continued growth, we are seeking a highly skilled AppLovin Media Buyer with deep experience in Consumer Packaged Goods (CPG)—specifically food and beverage—to drive high-performing mobile and in-app advertising campaigns.
Role OverviewThe AppLovin Media Buyer will be responsible for the end-to-end planning, execution, and optimization of paid media campaigns on the AppLovin platform. This role is ideal for a performance-driven marketer who understands the CPG landscape and can combine data, targeting, and creative testing to maximize ROI and brand impact.
Key Responsibilities Plan, launch, and manage end-to-end AppLovin campaigns for CPG food and beverage brands. Optimize campaigns using advanced targeting, bidding, and segmentation strategies to drive installs, engagement, and conversions. Monitor and analyze performance through AppLovin dashboards, analytics tools, and attribution data to identify growth opportunities. Collaborate with creative, product, and analytics teams to test ad creatives, messaging, and landing pages. Conduct A/B tests and iterative optimizations to improve ROAS, CPI, CTR, and LTV. Stay updated on AppLovin platform features, mobile advertising trends, and CPG consumer behavior. Develop comprehensive performance reports and present actionable insights to internal stakeholders. Requirements
Qualifications 3–5+ years of hands-on experience managing AppLovin campaigns, ideally for CPG food and beverage brands. Proven ability to drive positive ROI/ROAS through mobile and in-app advertising. Strong analytical skills with proficiency in campaign tracking, attribution, and performance metrics. Experience in creative testing, scaling campaigns, and optimizing for installs, engagement, and purchases. Excellent communication skills with the ability to translate data into actionable recommendations.
Preferred Qualifications Experience with other mobile ad networks (e.g., Unity Ads, Vungle, TikTok Ads). Familiarity with eCommerce or DTC marketing. Strong understanding of CPG consumer behavior and mobile user acquisition strategies.