About this role
Job Title: Creative Strategist
Type: Full-time; Remote
Schedule: PST
About Us:
We are a fast-growing brand focused on wellness, innovation, and next-generation product storytelling. We blend science, creativity, and technology to deliver premium consumer experiences—and we’re looking for a Creative Strategist who can help elevate our brand to the next level.
Role Overview
As a Creative Strategist, you will be responsible for developing, testing, and scaling high-performing creative across paid media channels—primarily Meta and TikTok. You’ll sit at the intersection of creative storytelling and performance marketing, turning insights into ads that drive revenue.
You will collaborate closely with media buyers, video editors, designers, and influencers to produce scroll-stopping creative that converts.
Key Responsibilities
Develop creative strategies for paid social campaigns across Meta, TikTok, and other growth channelsResearch customer insights, UGC trends, competitor ads, and market angles to inform creative directionWrite compelling ad concepts, hooks, scripts, and briefs for video and static adsPlan and manage creative testing frameworks (hooks, formats, offers, messaging)Analyze performance data (CTR, CPA, ROAS, thumb-stop rate) and iterate creative accordinglyWork closely with media buyers to align creative strategy with campaign goalsCollaborate with video editors, designers, and UGC creators to bring concepts to lifeMaintain a creative pipeline that supports continuous testing and scaling
Requirements
Requirements
2–5+ years of experience as a Creative Strategist, Performance Creative, or similar role in eCommerceStrong experience with paid social creative, especially Meta and TikTok adsProven track record of producing creatives that scale profitablyExcellent copywriting and storytelling skills (hooks, angles, scripts)Strong understanding of performance metrics and creative testing methodologiesAbility to brief creatives clearly and provide actionable feedbackComfortable working in a fast-paced, test-and-learn environmentExperience in CPG, wellness, or subscription brands is a plus
Nice to Have
Experience working with UGC creators and influencer contentUnderstanding of CRO and landing page messaging alignmentFamiliarity with tools like Motion, Foreplay, Triple Whale, or similar creative analytics platforms