About this role
Position: Growth Creative Lead / Head of Growth Creatives
Location: Remote (Global)
Employment Type: Full-Time
Type of contract: Independent contractor
🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️
Scope of the role:
We’re looking for a Growth Creative Lead who can fully own performance-creative strategy across Meta, TikTok, YouTube, display, and affiliate channels. This role focuses on turning brand positioning into high-performing direct-response concepts while running a fast, efficient, and scalable creative production pipeline.
Responsibilities:
Define ICPs, messaging pillars, offers, and angle frameworks that drive conversion across paid channels. Build and manage a high-throughput production system, including briefs, storyboards, UGC and influencer sourcing, motion/editing workflows, versioning, and localization. Lead end-to-end creative testing: develop testing matrices for hooks, formats, CTAs, thumbnails, video lengths, landing pages, and coordinate budget allocation with media buyers. Establish a data-driven insights loop by analyzing platform signals (hook rate, CTR, CVR, CPA/ROAS), running surveys, and leveraging social listening to fuel new creative concepts. Maintain brand and compliance standards in performance contexts: adapt guidelines for direct-response campaigns, ensure claim substantiation and privacy compliance, mentor internal teams, manage agencies and creator networks, and project resource requirements.
REQUIREMENTS
5+ years in performance creative, digital advertising, or growth marketing. Strong understanding of platform-native trends and comedic or brand-aligned storytelling. Hands-on experience in concepting, scripting, and iterating creative at high velocity. Proven ability to translate humor and brand voice into measurable ad performance. Experience managing multidisciplinary creative teams and external partners. Bachelor’s degree or equivalent experience