About this role
<p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">KEY RESPONSIBILITIES</span></strong></p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">1. Next Generation Media, Digital Reputation & Analytics Management</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Leverage AI-driven tools and digital analytics for real-time media monitoring, sentiment tracking, and issue detection. </span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Identify reputational risks proactively and develop early-warming systems for crisis prevention.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Manage corporate digital presence across external platforms (website, social media, digital channels).</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Utilize data insifhts to optimize communication effectiveness and audience engagement strategies.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Implement a rapid-response framework to handle crisis in real-time.</span></span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">2. Corporate Communication System Tools & Platform Governance</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Manage and optimize corporate communication-related systems and platforms (e.g. corporate website CMS, internal communication platforms, social media tools, media monitoring tools, and content management systems). </span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Ensure smooth operation, integration, and governance of digital communication tools across departments.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Drive platform efficiency, user experience improvement, and digital workflow optimization.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Act as key coordinator between communication, IT, and external vendors for system enhancement and troubleshooting. </span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Support digital transformation initiatives for corporate communication infrastructure. </span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">3. Agile Crisis Communication & Corporate Reputation Protection</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Develop and maintain a rapid-response crisis communication framework.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Lead real-time communication management during repurational, product, or operational crises.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Utilize digital and multimedia formats (short videos, social content, interactive communication) for effective message delivery.</span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Ensure consistent, transparent, and trust-building communication across all stakeholders.</span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">4. Innovetive Corporate PR & CSR Activation</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Design and implement innovative corporate PR and CSR campaigns aligned with cultural and societal trends.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Integrate global sustainability and ESG priorities into communication strategies.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Develop purpose-driven initiatives that engage Gen Z and Millennials.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Strengthen corporate storytelling to enhance brand purpose and social impact visibility.</span></span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">5. Digital-First Internal Cimmunication & Employee Advocacy</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Lead digital transformation of internal communication platforms (e.g., intranet, employee apps, social-stype cimmunication tools).</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Strengthen employee engagement through content-driven and interactive communication strategies.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Promote employee advocacy and employer branding through digital storytelling and engagement programs. </span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Ensure alignment between internal culture, leadership messaging, and external corporate communication.</span></span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">6. Modern CSR & ESG Strategy with a Youth Perspective</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px" type="disc"> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Reimagine CSR initiatives into innovative, action-oriented, and community-driven programs.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Integrate sustainability narratives into both internal and external communication strategies.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Utilize data and insights to measure CSR impact and optimize future initiatives.</span></span></li> <li style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Strengthen ESG communication to enhance corporate credibility and stakeholder trust. </span></span></li> </ul> <p style="margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:Arial, sans-serif">Key Qualifications:</span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Crisis readiness with ability to respond to urgent media or reputational issues outside standard working hours when required. </span></span></li> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Strong resilience and composure under pressure, with ability to provide structured solutions in high-stakes environments.</span></span></li> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Strong digital, media, and system literacy, including familiarity with AI-driven PR tools, social media platforms, and corporate communication systems. </span></span></li> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Flexibility to support sorporate events, media briefings, and CSR initiatives, including occasional off-hours participation.</span></span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif"> </span></strong></p> <p style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:16.0px"><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif">Skills:</span></strong><strong><span style="font-size:14.0pt;font-family:'Franklin Gothic Book', sans-serif"> </span></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Excellent English reading and writing skills for corporate communication.</span></span></li> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Strong Chinese writing ability for PR, corporate messaging, and stakeholder communication.</span></span></li> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Proficiency in Microsoft Office (Word, PowerPoint, Excel).</span></span></li> <li style="margin:0.0cm 0.0cm 0.0cm 8.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:8.0px"><span style="font-family:Franklin Gothic Book, sans-serif"><span style="font-size:18.6667px">Experience of familiarity with digital platforms, CMS, or corporate system tools is highly preferred.</span></span></li> </ul>