About this role
Position: UX/UI Designer – E-commerce & Digital Experience Type of Contract: Independent Contractor Schedule: Full-time, flexible with core U.S. business hours Location: Remote 🌎 – U.S. preferred
About the Company
A fast-growing, mission-driven brand in the nutrition and wellness space is expanding its direct-to-consumer platform. Known for premium, regeneratively sourced products, the company prioritizes transparency, quality, and education. As the brand scales, it’s focused on delivering a seamless, engaging, and conversion-optimized digital experience.
Scope of the Role
We’re seeking a UX/UI Designer to lead the design and optimization of the digital customer journey. This role will ensure that the e-commerce platform reflects the brand’s premium identity while delivering an intuitive, high-performing shopping experience. You’ll collaborate with marketing, merchandising, and creative teams to improve site functionality, design user flows, and maintain consistency across all digital touchpoints.
Key Responsibilities
User Experience & Journey Design
Audit current site flows and identify friction points and drop-off areas Create wireframes, prototypes, and mockups for new features and product pages Design intuitive navigation, filtering, and personalized product recommendations User Interface & Visual Design
Ensure visual consistency across desktop and mobile experiences Develop UI elements (buttons, icons, layouts, grids) aligned with brand identity Integrate storytelling modules, educational content, and testimonials Testing & Optimization
Support A/B testing of layouts, visuals, and UX features Monitor KPIs (bounce rate, time on page, add-to-cart, conversion) to guide iterations Implement usability testing and gather customer feedback Cross-Functional Collaboration
Work closely with developers to ensure smooth implementation Align with marketing, lifecycle, and content teams to support campaigns Coordinate with leadership to align design priorities with business goals Requirements
3–5+ years of experience in UX/UI design, preferably in DTC, e-commerce, or lifestyle brands Strong portfolio showcasing web and mobile design projects with performance outcomes Proficiency in Figma, Sketch, Adobe XD, InVision, or similar tools Solid understanding of user-centered design, conversion optimization, and responsive design Experience collaborating with developers and working on platforms like Shopify Analytical mindset with comfort using data to guide design decisions Strong communication skills to present design rationale to creative and business stakeholders
Preferred Qualifications
Experience in food, nutrition, or wellness brands Familiarity with CRO tools and testing methodologies Ability to balance brand storytelling with performance goals Comfort working in fast-paced, remote environments Interest in shaping the future of a mission-driven digital experience