About this role
Content CreatorFULL TIME / CONTRACT REMOTE (UK hours)
🌍 Join a fast-growing, Michelin-backed brand and shape how the world experiences Indian cuisine at home!
About the ClientThe client brings the two-Michelin-starred experience of London’s iconic restaurant into home kitchens through a line of premium sauces, marinades, chutneys, and meal kits.
Stocked in renowned retailers like Selfridges, Harrods, Ocado, Waitrose, M&S, and Whole Foods Market UK, the brand is redefining at-home Indian dining with restaurant-quality products grounded in heritage and authenticity.
đź“° Featured in The Times and Forbes
Scope of the RoleWe’re looking for a Content Creator with a sharp eye for design, a love for food, and a passion for visual storytelling. In this role, you'll own the creation of engaging, social-first content across platforms, bringing the luxury, heritage, and modernity of our client to life.
You’ll collaborate with chefs, marketers, and creatives to inspire home cooks and elevate the at-home dining experience.
Duties and Responsibilities📸 Content Production Plan, shoot, and edit high-quality photo and video content for sauces, meals, and lifestyle moments. Develop scroll-stopping content (recipes, reels, tutorials, BTS) for Instagram, TikTok, YouTube Shorts, and Pinterest. Partner with culinary teams to turn recipes into compelling media that feels both elevated and accessible. ✍️ Storytelling & Strategy Build and manage a content calendar aligned with product launches, brand campaigns, and retail partnerships. Write on-brand, engaging copy and captions that resonate with food-lovers and drive conversions. Infuse Michelin-level storytelling with a relatable, home-cooking vibe. 💬 Community & Engagement Monitor and engage with audiences across platforms. Source and repurpose user-generated content (UGC) that aligns with the brand. Identify and collaborate with food creators and influencers to boost reach and credibility. 📊 Analytics & Growth Track performance of posts (reach, engagement, conversions) and use insights to iterate content strategy. Stay ahead of social trends and platform updates — especially within premium food and lifestyle niches.
Why Join our Client?✅ Be part of a high-profile brand backed by one of the world’s most celebrated Indian restaurants. ✅ Enjoy creative ownership to shape the content identity of a premium culinary brand. ✅ Work with an ambitious, cross-continental team of chefs, marketers, and creatives. ✅ Help make Michelin-starred food accessible, exciting, and beautiful in everyday kitchens.
Requirements
Requirements 2–4+ years of content creation experience (in-house or freelance), ideally with food, lifestyle, or premium consumer brands. Strong portfolio showcasing video editing, photography, and visual storytelling. Proficient with tools like Adobe Creative Suite, Final Cut Pro, CapCut, Canva, etc. Deep understanding of content best practices across Instagram, TikTok, YouTube, and Pinterest. Able to translate luxury branding into content that’s engaging, dynamic, and culturally relevant. Self-starter who thrives in a fast-paced, collaborative, and global team environment. Passion for Indian cuisine, fine dining, and elevating food experiences at home.