About this role
Job Overview:
We’re looking for an experienced Meta Media Buyer with 5+ years of hands-on experience scaling e-commerce brands, specifically in the beauty industry. You should be confident in managing $20K+/day in ad spend, know how to scale campaigns fast, and thrive in high-performance, test-and-iterate environments.
Bonus if you’ve worked with fast-moving DTC beauty brands and understand what makes paid social truly convert.
Responsibilities:
Strategically plan, launch, and scale Meta (Facebook & Instagram) ad campaigns for beauty and e-comm offers Manage daily budgets, pacing, creative rotation, and testing pipelines to meet aggressive growth KPIs Collaborate with creative teams and UGC partners to craft compelling hooks, angles, and offers Analyze and interpret campaign performance metrics (CAC, ROAS, CTR,LTV) to drive optimization decisions Run ongoing A/B testing across ads, copy, and landing pages to improve performance Build performance dashboards and reporting frameworks to track real-time results
Requirements
Requirements:
5+ years of Meta media buying experience in a high-growth environment Proven success scaling e-commerce brands in the beauty or skincare space Comfortable managing $20K+/day in ad spend across multiple campaigns and products Deep knowledge of Meta Ads Manager, Facebook Pixel setup, and attribution tools like Triple Whale, Northbeam, or Hyros Strong understanding of funnel flows, AOV/CAC/LTV metrics, and performance frameworks Creative thinker with a sharp eye for what converts on paid social