About this role
[What the role is] Reporting to the Assistant Director, Corporate Communications, the Marketing & Analytics Manager will lead the planning, execution and optimisation of integrated marketing campaigns, while driving data informed decision making across Temasek Polytechnic. [What you will be working on] Key Responsibilities
Strategic Marketing & Campaign Management
• Develop and implement integrated marketing and communications strategies aligned with TP's corporate objectives and KPIs. • Lead end to end campaign planning across paid, owned and earned media. • Oversee creative development, media planning, production and campaign optimisation. • Manage campaign budgets, timelines and deliverables.
Marketing Analytics, AI & Insights
• Develop dashboards and executive reports tracking reach, engagement, conversions, share of voice, web traffic, campaign ROI and AI driven performance metrics. • Analyse campaign, event and audience performance using analytics and AI tools to identify trends, predict outcomes and generate actionable insights. • Leverage AI powered platforms to automate reporting, uncover audience insights, support forecasting and improve marketing decision making. • Conduct post campaign reviews and After Action Reviews, incorporating AI assisted analysis to identify opportunities for continuous improvement. • Benchmark TP's performance against industry best practices and peer institutions, while monitoring emerging AI trends and technologies to enhance marketing effectiveness. • Evaluate and recommend new AI tools and technologies that improve marketing analytics, content performance, workflow efficiency and audience engagement.
Digital Marketing
• Optimise digital marketing initiatives including social media, websites, SEO, SEM, email marketing and digital advertising. • Monitor emerging digital trends, platforms and youth engagement behaviours.
Stakeholder & Project Management
• Partner internal stakeholders, schools and departments to deliver integrated campaigns. • Manage creative, media and research agencies to ensure quality and timely delivery. • Present recommendations and insights to senior management.
[What we are looking for] Prerequisites
• Relevant qualifications in Marketing, Communications, Business, Data Analytics or related discipline. • Minimum 5 years of experience in integrated marketing, digital communications or marketing analytics. • Knowledge of social listening, audience segmentation and media monitoring. • Strong understanding of digital marketing, media planning, SEO, SEM and social media. • Experience using Google Analytics, Power BI, Tableau or equivalent analytics platforms. • Excellent analytical, project management and stakeholder engagement skills. • Strong written, presentation and communication skills.