About this role
Position Summary
To drive sales growth and operational excellence in Modern Trade channels for Consumer Electronics by strengthening partnerships with key accounts, ensuring agile sell-out strategies, and optimizing trade execution aligned with Samsung’s future retail direction. Role and Responsibilities
Key Responsibilities 1. Drive business growth and account performance
• Lead sell in / sell out performance and revenue targets for assigned Modern Trade accounts. • Identify growth opportunities through joint business planning, promotion strategy, and channel-specific initiatives. • Optimize product assortment, pricing, and stock availability to achieve sell-through and profitability goals. 2. Strengthen partnership and trade execution
• Build strong business relationships with key Modern Trade buyers and operations teams. • Negotiate trade terms, visibility, and promotion execution to enhance brand presence and consumer conversion. • Ensure all campaigns and activations align with brand direction and channel needs. 3. Optimize operations and forecasting accuracy
• Collaborate with SCM, marketing, and finance teams to improve demand forecasting, replenishment, and allocation planning. • Monitor and analyze sales, inventory, and ROI to support agile decision-making and minimize aged stock. 4. Lead data-driven analysis and improvement actions
• Analyze sell-out and sell-in data to track performance versus target, identify issues, and propose corrective measures. • Provide insights on consumer behavior and competitor movement to inform strategic direction. 5. Contribute to team capability and cross-functional collaboration
• Support knowledge sharing, reporting, and sales tools that enhance overall sales efficiency. • Coach junior team members and promote collaborative teamwork across CE product categories.
Skills and Qualifications
• Bachelor's degree in Business Administration, Marketing, Management, or a related field. • Minimum 5–7 years of experience in Modern Trade sales, Key Account Management, or FMCG/Consumer Electronics sales, with at least 1–2 years in a supervisory or senior executive role. • Strong knowledge of Modern Trade operations, customer management, trade promotion, and joint business planning. • Proven track record in driving sell-in and sell-out performance, achieving sales targets, and managing key customer accounts. • Strong negotiation, presentation, and relationship management skills with Modern Trade customers. • Good analytical skills with the ability to interpret sales, inventory, and market data to identify business opportunities and recommend improvement actions. • Experience in sales forecasting, demand planning, and cross-functional collaboration with Supply Chain, Marketing, and Finance teams. • Proficient in Microsoft Excel and PowerPoint; experience with sales reporting systems or BI tools is an advantage. • Strong communication, problem-solving, and project management skills with the ability to work in a fast-paced environment. • Demonstrated leadership potential with the ability to coach team members, drive collaboration, and deliver business results. • Good command of both written and spoken English.
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