About this role
To further strengthen digital health protection and expand access to meaningful preventive care, we are looking for a Senior CRM Manager (m/f/d) to drive our customer engagement and lifecycle marketing initiatives. Requirements Your role in a team Own the entire customer lifecycle: lead nurturing, onboarding, retention, after-sales, and reactivation - with clear KPIs attached to each stage Drive churn prevention initiatives and loyalty programmes, using behavioural signals and customer health scores to act before customers disengage Build and execute an upsell strategy across verticals, identifying the right moment and right offer for each customer segment Move getolo decisively beyond email-first CRM and build competence and infrastructure for true omnichannel customer engagement Ensure channel mix is adapted to each market's customer behaviour and regulatory context (DE, FR, ES) Own the CRM tech stack roadmap and partner with Product and Data to unlock new channel capabilities Res...