About this role
Job summary Barchester Healthcare is seeking a passionate senior sales professional to join them as a Divisional Sales and Marketing Manager. This crucial role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and contribute to the commercial success of each home. The successful candidate will be a self-motivated, creative individual with excellent attention to detail, who can communicate ideas and improvements effectively at all levels.
Main duties of the job The Divisional Sales and Marketing Manager will be responsible for reviewing the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives. They will line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors. The role also involves strategic input into enquiry generation, working with management to identify and address specific difficulties, and delivering training to address these areas. Additionally, the successful candidate will be responsible for the recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors, as well as overseeing the Divisional Activities lead and delivery of Life Enrichment programmes in all homes.
About us Barchester Healthcare is a leading provider of care homes in the UK, dedicated to ensuring that their team are respected and their contribution valued. As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester offers a supportive and empowering environment with opportunities for progression.
Job description Job responsibilities
Competitive Salary Plus Bonus + Car Allowance or Company Car
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.
This is a home-based role, with regular travel across South West / London.
Required experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licence
Responsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes Oversee social media activity for 47 care homes Demonstrate a clear focus on quality and customer experience
Rewards and Benefits: Generous salary Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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Person Specification
Qualifications Essential
A background in sales, marketing, and/or communications, previous experience managing a high-performing sales team, confidence in using various reporting processes, and experience analyzing market and financial data and presenting conclusions. A full UK driving licence is also required.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
Ringwood
BH24 2DW
Employer's website https://www.barchester.com/ (Opens in a new tab)