About this role
JOB DESCRIPTION: JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
• Responsible for the topline and brand profitability • Execution of HCP (healthcare professional) promotion / BTL consumer activation / Digital activation / Trade promotion • Formulation of marketing strategies, Communication development for both Consumers and Healthcare practitioners. • Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs. • Responsible to drive NEW identified avenue of growth for maternal nutrition brand and build consumer engagement platform for entire infant & maternal nutrition portfolio • Managing the Creative agencies - Medical and consumer to develop brand communication • Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs • Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales.
• Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high-quality manner.
REQUIREMENTS: Skill, Education, Experience
• MBA Marketing from reputed Institute. • Worked in Consumer Marketing function and having prior marketing experience in implementing marketing mix through medical detailing team. Total desirable experience of 5-6 years in marketing
• Worked with healthcare/ nutrition categories. Combination of OTC and HCP driven medical marketing experience will be an added advantage • New Product launch experience will be an advantage • Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force. • Experience in sales function will be an added advantage Competencies: Managerial skills:
• Analytical skills • Strategic thinking • Communication (oral, written, presentation) Behavioral skills:
• Interpersonal skills • Influencing and negotiation skills • Creative and innovative problem-solving abilities
DIMENSIONS/MEASURES: Achievement as per plan for the goals:
• Consistent, timely and high-quality delivery of marketing and sales activities • Brand Sales • Division margin • Market share
The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 20 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)