About this role
Crazy Maple Studio is a rapidly-growing company with offices in the Bay Area (HQ) and Los Angeles specializing in mobile gaming, digital reading, and streaming. We are proud to have a globally distributed team that drives our innovation and contributes to our success across diverse markets.
Our flagship platform, ReelShort, is the #1 vertical streaming app in the U.S., with over 5 million DAU, delivering bite-sized episodic content that keeps viewers hooked. Other standout products include Chapters, where users shape immersive stories across drama, fantasy, and romance, and My Fiction, a platform for consuming and creating serialized romance.
We’re proud to be recognized as one of the Global Most Loved Workplaces 2025, reflecting our commitment to innovation, creativity, and an employee-first culture.
Position Overview:
We are looking for a Senior FP&A Analyst to join our finance team at a pivotal stage of growth. This is a high-impact, cross-functional role that sits at the center of our business—owning the company-wide budgeting process, driving headcount and cost allocation frameworks, and partnering directly with business teams on performance tracking and incentive design.
This role is ideal for someone who thrives in ambiguity, can establish structure from the ground up, and is equally comfortable in Excel as they are engaging with senior leadership.
Key Responsibilities:
Corporate Budgeting & Planning
Own and drive the annual budgeting process across all business units, coordinating inputs from content, marketing, product, and G&A teamsMaintain rolling forecasts and variance analyses; translate financial results into clear narratives for CEO and leadershipBuild and improve budget templates, planning models, and reporting cadences that hold business teams accountable to business-driven targets—not just spend numbersHeadcount & Cost Management
Design and manage headcount planning models across departments and geographiesDevelop and maintain cost allocation methodologies across product lines and markets, including shared services and infrastructurePartner with HR and department leads on workforce planning and compensation benchmarkingBusiness Performance Partnership
Serve as a dedicated FP&A partner to key business units, providing financial analysis and decision supportBuild and maintain P&L frameworks at the business unit level, tracking revenue, costs, and investment returns across marketsDesign and maintain performance scorecards tied to business KPIs, connecting financial outcomes to operational driversSupport incentive plan design and periodic business reviews with leadershipRequirements
4–7 years of FP&A experience, with exposure to corporate or centralized FP&A functionsProven experience contributing to a company-wide budgeting or forecasting cycleStrong financial modeling skills; comfortable building models from scratch in Excel or Google SheetsExperience with headcount planning and cost allocation across a multi-entity or multi-geography businessAbility to work with ambiguous, fast-moving data and turn it into actionable insightsStrong communication skills—able to present complex financial information clearly to non-finance stakeholders and senior leadershipExperience in content, gaming, media, or consumer internet strongly preferredMandarin proficiency is required, given team collaboration across US and China
Nice to Have
Prior experience supporting business teams on performance tracking or incentive designFamiliarity with digital content or consumer internet business modelsExperience building budget-to-actuals variance frameworks with business metric linkageExposure to pre-IPO or high-growth startup environments
Why This Role?
This is not a maintenance FP&A role. You will be building frameworks that don't yet exist, pushing back on teams that think in spend rather than outcomes, and helping shape how a fast-growing company allocates capital across markets and categories. If you want to own something real and work directly with leadership, this is the role.
Benefits
Compensation Range: 100k-150k (depending on experience)
Crazy Maple Studio, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.