About this role
Job Title: Content Analytics Strategist
Type: Full-time; Remote
Schedule: US Time zone
Industry: Health & Wellness
Overview
We are seeking a data-driven Content Analytics Strategist to own performance insights across creators and content. This role focuses on identifying what is truly driving GMV, uncovering winning patterns, and translating data into clear actions that scale high-performing content while eliminating inefficiencies.
Key Responsibilities
Performance Tracking & Reporting
Track and analyze performance across creators, content, and campaignsMonitor key metrics including GMV, ROAS, CTR, hook rate, watch time, and conversion ratesBuild and maintain dashboards and reporting systems to surface real-time insights
Creator & Content Analysis
Identify top-performing creators and content driving the highest revenue impactBreak down winning content into key variables (hooks, formats, messaging, timing, etc.)Evaluate underperforming content and diagnose root causes
Insight Generation & Strategy Support
Translate data into actionable insights for creative, influencer, and media buying teamsProvide clear recommendations on where to double down, iterate, or cut spendPartner closely with Content Strategists to refine messaging and creative direction
Testing & Optimization
Support structured testing frameworks across creators and content variationsMeasure test performance and ensure learnings are documented and appliedContinuously refine KPIs and benchmarks based on evolving performance data
Playbook & Knowledge Building
Develop and maintain performance playbooks based on top-performing content and creatorsCreate standardized reporting and insight-sharing processes across teamsEnsure insights are systematically fed back into content production and scaling efforts
Success Metrics
Accuracy and clarity of performance insights deliveredImpact of insights on GMV growth and content efficiencySpeed of identifying winning vs. underperforming contentAdoption of insights across creative and growth teamsRequirements
3+ years of experience in analytics, growth, or performance marketing within DTC/ecommerceStrong understanding of content performance metrics tied to revenue (GMV, ROAS, CAC, etc.)Experience analyzing short-form content performance (TikTok, Instagram Reels, YouTube Shorts)Advanced proficiency in spreadsheets (Google Sheets/Excel); experience with BI tools is a plusAbility to synthesize large data sets into clear, actionable insightsStrong attention to detail with a results-oriented mindset
Preferred Qualifications
Experience working with influencer or UGC-driven brandsFamiliarity with attribution models and tracking across paid and organic channelsExperience collaborating with creative and media buying teams