About this role
We power people’s progress.At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.
We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.
Meet the team!We are hiring a Director of External Communications to operate as an extension of the Chief Brand Officer, owning and scaling Preply’s external narrative at company level.
Today, much of our narrative lives centrally. Your mission is to decentralize, systematize, and scale it into a high-impact narrative engine that shapes global perception and drives business outcomes.
This is not a traditional PR role.
Your mission is to build and own a scalable narrative system that:
Shapes how Preply is perceived globally
Positions Preply as a leader in AI-driven learning
Drives measurable impact on growth, hiring, and brand authority
Eliminates dependency on any single individual for storytelling
You will operate at the intersection of Brand, Product, Talent, and Leadership, influencing without authority and driving execution across the company.
What you will own:Company Narrative & Market Position
Define and evolve Preply’s global narrative, including:
AI & product positioning
Marketplace dynamics (tutors & learners)
Social impact and mission
Own how Preply shows up across all external touchpoints
Establish Preply as a category-defining voice in AI-powered learning
Narrative Engine & Content System
Build a scalable storytelling system connecting:
Inputs: product, research, data, insights
Outputs: PR, SEO, content, executive communications
Ensure consistency across all formats:
Media, reports, op-eds, events, owned content
Move from campaigns → repeatable narrative infrastructure
Employer Brand & Talent Narrative
Define and scale a global employer narrative
Build targeted storytelling for key audiences:
AI, Engineering, Design, Tutors
Partner with Talent to directly impact hiring outcomes
Executive Positioning & Thought Leadership
Shape leadership voice and positioning in the market
Develop strong POVs on:
AI in education
Marketplace dynamics
Future of learning
Drive visibility across:
Tier 1 media
Conferences
Long-form content
Cross-Functional Narrative Orchestration
Align senior stakeholders across Brand, Product, Talent, and Marketing
Create frameworks enabling teams to contribute to a unified narrative
Drive execution without direct authority
Strategy -> Execution (Critical)
Own both direction and delivery
Personally contribute to:
Writing and storytelling
Key launches and initiatives
High-impact narrative moments
This is a hands-on leadership role. We are looking for builders, not coordinators.
Reputation & Crisis Leadership
Define communication strategies for high-stakes situations
Prepare leadership for complex media environments
Anticipate and manage reputational risks
This role is not
A traditional PR leadership role
A coordination layer between teams
A purely strategic or purely managerial position
What we are looking for12+ years in communications, content, or narrative strategy in high-growth tech environments
Proven experience owning company-level narrative or market positioning
Strong track record connecting storytelling → business impact
Experience working closely with senior stakeholders and executives
Ability to operate as both:
Strategic leader
Hands-on executor
Native fluency in English required (Spanish is a strong plus)
Critical DifferentiatorsDeep understanding of AI / LLM landscape and its narrative implications
Ability to shape market perception, not just run campaigns
Experience building scalable systems, not one-off initiatives
Strong editorial instinct combined with data-driven thinking
High ownership mindset — comfortable operating in ambiguity
Why you’ll love it at PreplyAn open, collaborative, dynamic and diverse culture;
A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
A competitive financial package with equity, leave allowance and health insurance;
Access to free mental health support platforms;
The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).
Our PrinciplesCare to change the world - We are passionate about our work and care deeply about its impact to be life changing.
We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
Diversity, Equity, and InclusionPreply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.