About this role
Job Description - Senior Manager - Brand Marketing
Brand: Johnnie Walker Red Label and Blonde
About us-
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks
company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to
build brands consumers love. Together with passionate people from all over the world, you'll test
new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function-
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
QUALIFICATIONS MBA in Marketing from a Tier I / Tier II institute
EXPERIENCE 8-10 years of progressive marketing experienceMinimum 5 years managing lifestyle, youth-led or culture-driven brandsExperience across digital-first ecosystems, partnerships, and experiential platforms preferred
KNOWLEDGE & SKILLS Strong ability to translate consumer insight and cultural signals into brand growth opportunitiesDemonstrated capability in design thinking and creative evaluation, with high standards of brand expressionProven strength in end-to-end execution, with disciplined attention to detailStrong analytical skills with the ability to derive insights from data and apply them to decision-makingEffective articulation and storytelling skills across internal and external forumsStrong commercial acumen with experience managing performance, scale, and agilityAbility to brief, guide, and inspire creative, media, influencer, and experience partners
BEST SUITED FOR SOMEONE WHO... Thrives in a fast-moving, performance-driven environmentIs comfortable working with emerging platforms, formats, and partnershipsBrings a learning mindset and is open to iteration, experimentation, and calculated riskCan influence cross-functional stakeholders and align teams behind a shared agendaBalances creativity with rigour and accountability
KEY AREAS OF RESPONSIBILITY
WIN THROUGH EXECUTION Own the brand growth agenda for Johnnie Walker Blonde, with a clear focus on recruitment, trial, and cultural relevanceLead development and deployment of growth drivers as part of MBP planning, supported by ROI frameworks and learning plansEnsure high-quality execution across media, content, partnerships, experiences, and customer channelsLead brand performance reviews and influence outcomes across internal forums (BPMs, S&OP, etc.)Develop and execute the influencer and advocacy strategy in partnership with the I&A teamOwn brand, communication, and packaging architecture, ensuring consistency while enabling distinctive expressionPartner with Innovation to shape brand-led innovation and renovation aligned to Blonde's role in the portfolio
SHAPE THE FUTURE Build strong working relationships across internal teams and external partners to deliver brand ambitionStay connected to youth culture, social trends, and emerging consumption occasions, translating them into scalable brand ideasDevelop and manage a test-and-learn pipeline, balancing experimentation with performance deliveryContribute to defining Blonde's long-term role in modernizing the whisky category
INSPIRE THROUGH PURPOSE Actively connect personal purpose with Diageo's ambition and valuesFoster collaboration, openness, and constructive challenge within teamsBuild strong co-creation partnerships with COEs and cross-functional stakeholdersContribute beyond role remit to broader business and organizational priorities
INVEST IN TALENT Encourage a culture of continuous learning and knowledge sharingBe inclusive and open to diverse perspectivesRole-model resilience, adaptability, and accountabilityLead with integrity and consistency in a VUCA environment
Flexible Working Statement-
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're
supported to manage your wellbeing and balance your priorities from day one.
Diversity statement-
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.