About this role
Responsibilities
About the team The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We are looking for a Seller Marketing & Communication professional to lead the branding and awareness agenda that keeps TikTok Shop top of mind across our key fashion hubs - turning brand presence and success stories into seller acquisition, activation, and growth. This role sits at the intersection of brand marketing, communication, and field operations. This is not a pure desk job. It demands field presence, direct partner interaction, and the ability to switch between strategy and hands-on execution - sometimes on the same day.
Responsibilities: - Plan and execute localized branding strategies, ensuring strong, consistent visibility in high-density commercial hubs. - Turn seller and brand growth stories into compelling, data-driven narratives (playbooks, frameworks, best practices). - Plan localized campaigns and manage trade show / event presence (stand design, kits, branded materials, on-site activations). - Coordinate regional activations and commercial visits - Build structured communication flows for onboarding, activation, and engagement, consistent across regions and adapted to local context
Qualifications
Minimum Qualifications: 1. 3+ years of experience in B2B, brand, trade, or seller/partner marketing 2. Strong storytelling with a data-driven mindset 3. Proven ability to plan and execute multi-channel campaigns 4. Strong stakeholder management and cross-functional collaboration 5. Knowledge of seller onboarding and lifecycle frameworks 6. Solid understanding of the Brazilian e-commerce landscape. 7. Proficiency in English
Preferred Qualifications: 1. Experienced in relatable in-category management, at a large partners, or agency side or other company with specialism in Fashion is preferred. 2. Field marketing or commercial events logistics experience 3. Familiarity with performance marketing (Ads, GMV-driven growth) 4. Experience in case-based marketing or thought leadership content