About this role
The Senior Director of Digital Communications serves as a key leader within Vanderbilt University’s Development and Alumni Relations (DAR), responsible for advancing a unified, strategic, and donor-centered communications approach within the digital space (email, web, social media). This new strategic role partners closely with internal DAR teams and the university’s Division of Communications and Marketing (MarComm) to lead the development and execution of integrated digital marketing campaigns, including DAR’s efforts in the university’s Salesforce Marketing Cloud platform. The Senior Director will guide digital strategy, lead policy and procedures development, manage priorities and resources, and ensure consistency and excellence in this space. This role combines technical expertise with marketing strategy to optimize community engagement, drive philanthropy, and enhance overall marketing effectiveness.