About this role
About the Company 6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms. Role Overview The Manager – Online Merchandising is responsible for executing the onsite merchandising strategy across App and Web, ensuring an engaging, conversion-driven customer journey. This role focuses on category performance, campaign execution, search optimization, and day-to-day trading operations to drive revenue growth and enhance user experience. Key Responsibilities
• Onsite Merchandising & Trading
• Execute the onsite merchandising plan across homepage, category pages, brand pages, and landing pages. • Manage product sorting, filters/facets, recommendations, upsell and cross-sell placements. • Ensure accurate product categorization and taxonomy alignment. • Maintain merchandising calendar in line with trade, marketing, and brand priorities. • Coordinate campaign launches, seasonal activations, and promotional events onsite.
• Performance Monitoring & Optimization
• Monitor daily, weekly, and monthly KPIs including traffic, conversion rate, AOV, sales, and engagement. • Identify underperforming categories and implement corrective actions. • Conduct regular audits of search functionality, navigation, and user journey. • Work closely with analytics teams to derive insights and recommend optimization initiatives. • Track ROI of onsite campaigns and promotional placements.
• Customer Experience & Site Optimization
• Ensure seamless user experience across desktop and mobile platforms. • Optimize search results, product discoverability, and filtering logic. • Identify opportunities to improve content placement and product visibility. • Support A/B testing initiatives for banners, sorting logic, and navigation improvements.
• Cross-Functional Collaboration
• Work closely with Marketing, SEO, CRM, Creative, and Category teams to align trade priorities. • Coordinate with Product and Tech teams to resolve platform issues and implement enhancements. • Partner with supply chain and buying teams to manage stock-led merchandising decisions. • Provide inputs for digital marketing campaigns to ensure onsite consistency.
• Reporting & Governance
• Prepare weekly and monthly performance reports with actionable insights. • Maintain documentation of merchandising guidelines and best practices. • Ensure onsite content accuracy, pricing correctness, and promotional compliance. • Monitor site functionality and escalate technical issues when required. Qualification & Experience
• 4–6 years of experience in e-commerce or online merchandising. • Strong understanding of onsite trading, customer journey, and conversion optimization. • Experience working with analytics tools such as Tableau, Google Analytics (GA4) and reporting dashboards. • Familiarity with CMS platforms and merchandising tools. • Strong analytical mindset with the ability to translate data into actions. • Excellent cross-functional communication and stakeholder management skills. • Experience in fashion, beauty, lifestyle, or multi-brand retail is preferred. Key Competencies
• Commercial acumen • Data-driven decision making • Attention to detail • Execution excellence • Stakeholder management • Customer-first mindset