About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.
We're looking for a Paid Media Portfolio Manager to lead Meta advertising across our client's portfolio of 5 DTC brands. This is a hybrid role where you'll analyze Meta ad performance data, write scripts, build content using our creative tools, and direct UGC creators to produce winning ads. You'll coordinate with our graphic design team for ad creation and work alongside our social media manager on scheduling and monitoring. You'll also own the Meta Ads account end-to-end—making budget decisions based on performance. If you know what hooks are working right now and can turn data into winning creative, we want to talk.
Key Responsibilities
Lead end-to-end ad creative development across 5 brands (4 with social spend)Direct UGC creators, graphic designers, and internal content teamsBuild content using creative tools alongside directing othersOwn Meta Ads Manager—campaign structure, budgeting, and daily optimizationAnalyze performance data and translate insights into creative briefsContinuously test new angles, formats, and hooks; kill underperformers fastCoordinate with social media manager on scheduling and monitoringMake data-driven decisions on increasing or reducing ad spendRequirements
Experience managing Meta Ads for DTC brands with proven ROASStrong understanding of what makes creative convert—hooks, copy, thumbstoppers, formatsExperience leading or directing creative teams (creators, designers, or content teams)Ability to balance creative intuition with performance dataExcellent communication and briefing skillsFamiliarity with creative testing frameworks and scaling winnersExperience managing multiple brands or accounts is a plusBenefits
USD Salary.Ability to work remotely.