About this role
THE ROLE
This role acts as the control tower for brand planning and effectiveness, connecting strategy, campaigns, channels and investment. While Brand Strategy defines what we say, this role defines when, where and how it shows up, ensuring activity is: integrated, prioritised and scaled effectively.
integratedprioritisedand scaled effectivelyWhat you'll be doing...
Translate annual, seasonal and campaign priorities into integrated marketing plans across campaigns and always-onDefine channel roles, phasing and sequencing across the funnelAlign Brand Marketing, Social, Talent, Creative and Media into a single planDefine the role of each channel across paid, owned and earnedBuild frameworks aligned to consumer behaviour and the customer journeyEnsure campaigns land with the right timing, frequency and reachDefine media investment principles and sufficiency levels (across paid, owned and earned)Guide allocation across key business areasPartner with Finance to align investment with growth prioritiesOwn frameworks across:brand impactmedia performancecommercial outcomesAnalyse results and embed learnings into future planningLink investment → channel performance → business impactLead the relationship with the global media agencyAlign on strategy, planning and investmentBuild relationships with key platforms and partnersPartner with:Brand Strategy (what we say)Brand Marketing (what we launch)Channels: Social, PR, Paid Media & Talent (execution)Creative (content)Ensure all activity runs through a single, integrated plan Who we'd like to meet...
Strong experience in integrated planning, media strategy or effectivenessDeep understanding of paid, owned and earned ecosystemsAbility to translate strategy into clear channel and investment decisionsStrong analytical capability and experience with performance frameworksExperience managing media agencies and platform partnersStrong stakeholder management across multiple teamsComfortable operating in a fast-paced, test-and-learn environment BeneFITS’
Employee discount (hello ASOS discount!) Employee sample sales 25 days paid annual leave + an extra celebration day for a special moment Discretionary bonus scheme Private medical care scheme Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role