<img src="https://rmkcdn.successfactors.com/5858ab09/aad2b740-339c-42fe-8d5e-e.png" style="width:324.0px;height:84.0px"> Position Summary The Senior Analyst, Co-Brand Marketing is responsible for managing campaigns and marketing initiatives for the U.S. and LACAR JetBlue Credit Card programs with the goal of acquiring new and qualified card members and driving spend with existing card members. The Senior Analyst will also support the communication and promotion of the BlueHouse lounge to drive awareness and engagement as it continues to evolve to meet our business and customer needs. This role will work closely with the Loyalty team and with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs, ensure compliance and leverage co-marketing funds. The Senior Analyst will also work with the Media & Personalization teams to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue’s paid media (OOH, TV, digital video, etc.). Essential Responsibilities <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Overseeing the development of the U.S. and LACAR Co-Brand marketing strategy, brand campaigns and promotions, inclusive of, crafting briefs, creative evaluation and feedback, optimizing marketing plans and analyzing program results </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Partnering with the Media team to create acquisition performance marketing and search campaign media plans</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Representing JetBlue as the day-to-day point-of-contact for campaigns and marketing initiatives with agencies and co-brand partners, maintaining a positive relationship with both </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead marketing efforts for other co-brand-related initiatives as needed</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead BlueHouse lounge marketing efforts</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Partner with regional marketing and brand teams to promote co-brand credit card in key markets</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Other duties as assigned</li> </ul> Minimum Experience and Qualifications <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Bachelor’s degree in Business, Marketing or a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Three (3) years of marketing, brand, or advertising experience</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to meet tight deadlines and handle multiple projects simultaneously</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Deep understanding and passion for the loyalty and co-brand space </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Creating and analyzing marketing metrics (tactics, budgets and ROI)</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to manage advertising agency and other business partners </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Available for occasional overnight travel (10%) </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must pass a pre-employment drug test</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Legally eligible to work in the country in which the position is located </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Authorization to work in the US is required, this position is not eligible for visa sponsorship </li> </ul> Preferred Experience and Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Five (5) years of marketing/brand/advertising experience</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Two (2) years credit card co-brand or loyalty marketing experience </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Previous leadership experience </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Intermediate to advanced Spanish proficiency</li> </ul> Crewmember Expectations: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Potential need to work flexible hours and be available to respond on short-notice</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Able to maintain a professional appearance</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft</li> </ul> <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun </li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in"> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:12.0pt;font-family:Arial, sans-serif">Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:12.0pt;font-family:Arial, sans-serif">Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:12.0pt;font-family:Arial, sans-serif">The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position. </li> </ul> Equipment: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Computer and other office equipment</li> </ul> Work Environment: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Traditional office environment</li> </ul> Physical Effort: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)</li> </ul> Compensation: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.</li> </ul>

Senior Analyst CoBrand & Loyalty Mkting (Long Island City, NY, US, 11101) @ JetBlue Airways Corporation

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