About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Description</H2> </div><div><p style="margin-top:3.0pt;margin-bottom:0.0pt;font-family:'Roboto Light';font-size:11.0pt;color:#767171">Serves as the Harvest Table marketing and communications liaison on the account leadership team. Works with the Director of Guest Experience, Harvest Table Brand Team, and account leadership team develop, implement, and evaluate marketing programs and strategies aligned specifically with Harvest Table’s culinary and guest service vision. Supports business strategies and projects, including (but not limited to) branding, sales growth, market penetration, customer retention, quality, image, improved profit margins, and improved market share.</p> <p style="margin:0.0in;font-family:'Roboto Light';font-size:11.0pt;color:#767171"> </p> <p style="margin:0.0in;font-family:'Roboto Light';font-size:11.0pt;color:#767171"><span style="font-weight:bold;text-decoration:underline">Scope of Role</span><span style="font-weight:bold">:</span></p> <p style="margin-top:3.0pt;margin-bottom:0.0pt;font-family:'Roboto Light';font-size:11.0pt;color:#767171">Provides ongoing development, maintenance, and implementation of internal and external client communications and marketing initiatives within accounts, in alignment with Harvest Table’s core values and initiatives.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Job Responsibilities</H2> </div><div><ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Responsible for sales development and execution of annual meal plan campaigns, including oral and written presentations to various target groups (e.g.; on-campus residents, commuters, faculty & staff, etc.).</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Builds relationships and interacts with clients, university department heads, student organizations, and community groups.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Responsible for strategic planning, innovation, creativity, and development of new strategies and tactics for promoting existing or new locations, to enhance sales and increase customer satisfaction.</span></li> <li style="margin-top:3.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Performs marketing research and data collection, including (but not limited to) focus groups, surveys, campus mapping, guest journey mapping, trend development, target market research, and competitive pricing analysis.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Markets guest engagement events and promotions through marketing collateral, media interaction, and public relations.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">(Where applicable) Responsible for managing the marketing and communications team (i.e. Digital Coordinator, Student brand ambassadors).</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Qualifications</H2> </div><div><ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:3.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Bachelor's Degree in marketing, communications, public relations, business administration or other related field.</span></li> <li style="margin-top:3.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">2-3 years’ relevant professional marketing experience.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Strong written and oral communication skills.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Efficiency in all Microsoft Office products required. Efficiency in Adobe Creative Suite preferred.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Proven success in the creation and execution of print & digital communication strategies including, but not limited to, social media channels, and WordPress content management system.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">High energy, results-oriented individual who can make a difference, takes initiative, makes things happen, accepts accountability, has a “can do” attitude, and has an appropriate sense of urgency.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Team player who is creative and flexible in attitude and style to adapt to new situations in a rapidly changing, dynamic environment.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">Financial acumen, creative problem solving ability, and customer savviness.</span></li> <li style="margin-top:0.0pt;margin-bottom:3.0pt;vertical-align:middle"><span style="font-family:'Roboto Light';font-size:11.0pt;color:#767171">A strong value system, unquestioned integrity, and good listening skills.</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">About Harvest Table Culinary Group</H2> </div><div><p><strong>Our Mission</strong></p> <p>Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.</p> <p>At HTCG, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.</p> <p> </p></div></div></div>