About this role
<p><strong>Position Snapshot </strong><br>Location: Petaling Jaya, Selangor, MY<br>Company: Nestlé Malaysia<br>6–8 years experience</p> <p> </p> <p><strong>Position Summary</strong><br>Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.</p> <p>We are looking for a <strong>Consumer Marketing Manager</strong> to delight target consumers, build winning brand portfolios and generate strong brand building results. You will drive consumer-centric marketing strategies, develop compelling brand experiences, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable business growth.</p> <p> </p> <p><strong>A Day in the Life of a Consumer Marketing Manager</strong></p> <ul> <li> <p>Identify and understand target consumers through consumer insights, market attractiveness and ability to win.</p> </li> <li> <p>Develop and strengthen Brand Essence in alignment with regional and global brand strategies.</p> </li> <li> <p>Drive the delivery of tastier and healthier food and beverage experiences in line with Nestlé's 60/40+ strategy.</p> </li> <li> <p>Collaborate with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.</p> </li> <li> <p>Develop brand portfolio strategies, pricing and promotional plans across key channels and customers.</p> </li> <li> <p>Lead Bigger, Bolder and Better innovation and renovation initiatives from ideation through successful market launch.</p> </li> <li> <p>Develop and execute integrated brand and ICP plans aligned with business objectives and the Market Business Strategy (MBS).</p> </li> <li> <p>Manage brand performance, health and investment priorities, including PFME and TTS optimisation.</p> </li> <li> <p>Lead the development of OBIs, Big Ideas and consumer engagement strategies to deliver impactful brand experiences.</p> </li> <li> <p>Partner with creative, media and communication agencies to execute effective brand campaigns that strengthen Nestlé's Nutrition, Health and Wellness leadership.</p> </li> <li> <p>Lead, coach and develop team members while fostering strong collaboration across cross-functional teams.</p> </li> </ul> <p> </p> <p><strong>What Will Make You Successful</strong></p> <ul> <li> <p>Bachelor's Degree in Marketing, Business, Commerce or a related discipline.</p> </li> <li> <p>Minimum 6–8 years of marketing experience, with at least 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.</p> </li> <li> <p>Proven experience leading people and managing cross-functional teams.</p> </li> <li> <p>Experience in PetCare, Nutrition or a complex FMCG environment is preferred.</p> </li> <li> <p>Experience leading at least one product launch from ideation through commercial launch.</p> </li> <li> <p>Strong brand management, consumer marketing and innovation capabilities.</p> </li> <li> <p>Excellent stakeholder management, strategic thinking and communication skills.</p> </li> </ul>