About this role
Role SummaryWe are seeking a high-performance Senior Creative Designer who operates at the intersection of brand, conversion, and speed. This role is responsible for producing and scaling creative across Shopify, TikTok Shop, Amazon, email/SMS, and retail channels—while minimizing reliance on detailed briefs and excessive revision cycles.
This is not a traditional design role. It is a creative operator position focused on driving performance, consistency, and high-volume output at scale.
Core ResponsibilitiesHigh-Volume Creative ExecutionDesign 20–50+ assets per week across:PDP graphics (Shopify, Amazon)Paid ads (Meta, TikTok)Organic social contentEmail/SMS creativePromotional campaigns (bundles, launches, sales)Maintain a high bar for quality while operating at speedConversion-Driven DesignTranslate marketing goals into high-performing creativeBuild assets leveraging:Strong hooksClear, benefit-driven messagingSocial proofUrgency and CTA hierarchyContinuously iterate based on performance dataCreative Systems & TemplatesBuild scalable design systems to reduce:Revision cyclesBack-and-forth communicationDependency on detailed briefsDevelop reusable templates for:PDPsPaid adsPromotional campaignsEstablish visual and structural consistency across all channelsCross-Channel AdaptationAdapt campaigns across:ShopifyTikTok ShopAmazonRetail displaysEnsure each asset is optimized for its platform—not simply resizedBrand Elevation & ConsistencyMaintain and elevate the brand’s visual identityEnsure cohesion across:DigitalRetailExperiential touchpointsBalance performance-driven creative with premium brand standardsCollaboration & OwnershipPartner closely with Growth, Marketing, Operations, and Product teamsTake ownership of creative direction when briefs are limitedProactively identify creative opportunities, gaps, and testing ideasRequirements
Must-Have5+ years of experience in design within beauty, CPG, or e-commerceStrong portfolio showcasing:PDP designPaid social creativeProduct marketing assetsProven ability to:Work quickly without sacrificing qualityManage high asset volumeOperate with minimal directionPerformance Skillset (Non-Negotiable)Deep understanding of:Conversion-focused designVisual hierarchyDirect-response creative principlesExperience designing for:Mobile-first environmentsTikTok-native formatsDemonstrated ability to iterate based on performance metricsSystems & ToolsAdvanced proficiency in:Adobe Creative SuiteFigmaExperience building:Design systemsTemplate librariesFamiliarity with Shopify, Amazon, and paid media creative workflows is a plus