About this role
We’re hiring a Copywriter with real DTC experience, someone who understands that great copy doesn’t just sound good, it drives conversions.
This role is for a performance-minded writer who has worked on paid ads, tested hooks, and understands what makes creative win. You’ll be part of a fast-moving team focused on high-volume testing, iteration, and revenue-driving creative.
What You’ll Do Write high-converting copy for paid ads (Meta, TikTok, etc.) Develop scroll-stopping hooks, angles, and concepts Collaborate with designers and video editors on creative execution Analyze ad performance and iterate based on data Write landing pages, product pages, and advertorials Continuously test new messaging frameworks and creative ideas Study competitors and identify winning patterns
What Success Looks Like High-performing ad copy that drives click-through and conversion rates Strong contribution to creative testing pipelines Clear, data-backed iteration of messaging and angles Consistent delivery of new, winning creative concepts Requirements
Proven experience writing for a DTC / eCommerce brand Strong understanding of direct response copywriting Experience writing paid social ads (Meta and/or TikTok) Ability to clearly explain the thinking behind copy decisions Familiarity with key performance metrics: CTR, CPA, CVR, ROAS Fast, iterative mindset — comfortable producing and testing at volume
Ideal Candidate Has written copy for brands actively spending on paid ads Understands UGC-style ad scripting and performance hooks Knows how to balance brand voice with conversion goals Highly curious — constantly studying ads, trends, and competitors Thrives in a fast-paced, feedback-driven environment
Bonus Points Experience writing video ad scripts (TikTok, Reels) Background in advertorials or long-form sales pages Familiarity with CRO principles Experience working alongside media buyers and understanding scaling dynamics