About this role
Our Mission:
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™
Our Values: Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Match Group is looking for a Senior Director of Social Media to lead and evolve Tinder’s social and integrated marketing strategy across the region. This is a high-impact role sitting at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world’s most recognizable brands shows up culturally and connects with audiences.
As a key strategic leader, you’ll act as the primary liaison to US global leadership, ensuring strong alignment while also bringing a distinctly regional lens to execution and innovation.
This role is be based in Dublin and offers the chance to work across a diverse, high-performing international team.
Reporting to the VP of Marketing, EMEA, you’ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. Together, you’ll drive cohesive, insight-led campaigns that elevate Tinder’s voice and impact across markets.