About this role
*Overview*
We are seeking a dynamic and experienced *Marketing Manager* to lead our digital marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in *digital marketing*, *SEO*, and *graphic design*, with a passion for developing innovative strategies across multiple channels. This role offers an exciting opportunity to manage campaigns, analyze performance metrics, and contribute to the company's overall marketing success. The position requires a proactive individual with excellent communication skills, creative thinking, and a solid understanding of current marketing tools and platforms.
*Duties*
* Develop and execute comprehensive *digital marketing strategies* across channels including *social media*, *email marketing*, and *paid advertising*. * Manage and optimize *Google Ads*, *Facebook Advertising*, and *Google AdWords* campaigns to maximize ROI. * Conduct *keyword research* and implement SEO best practices to improve organic search rankings. * Oversee website content updates using *WordPress* and ensure website SEO optimization with knowledge of *HTML*, *CSS*, and *JavaScript*. * Utilize tools like *Google Analytics* and other analytics platforms to monitor campaign performance, analyze data, and generate actionable insights. * Coordinate with graphic designers to produce engaging visual content using the *Adobe Creative Suite* (including *Photoshop*) for digital ads, social media posts, and website assets. * Manage email marketing campaigns, including content creation, segmentation, and performance tracking. * Collaborate with cross-functional teams to align marketing efforts with overall business goals. * Stay current with industry trends in *e-commerce*, *digital marketing*, and emerging technologies to continuously improve campaign effectiveness.
*Experience*
* Proven experience in *digital marketing*, preferably within an e-commerce environment. * Strong knowledge of SEO techniques, keyword research, and content optimization strategies. * Proficiency in *Adobe Photoshop*, *Adobe Creative Suite*, and graphic design principles. * Hands-on experience with website management tools such as *WordPress*; familiarity with HTML, CSS, and JavaScript is a plus. * Experience managing paid advertising campaigns on platforms like *Google Ads*, *Google AdWords*, and *Facebook Advertising*. * Ability to analyze data using tools like *Google Analytics* to inform decision-making. * Knowledge of email marketing platforms and strategies for audience engagement. * Familiarity with SQL or other database query languages is advantageous but not required. * Strong understanding of digital analytics, campaign tracking, and performance optimization techniques.
This role is ideal for a motivated marketing professional eager to lead innovative campaigns that elevate brand presence across digital channels while utilizing cutting-edge tools and strategies.
Pay: $20.00-$25.00 per hour
Benefits: * Flexible schedule * On-site parking
Work Location: On the road