About this role
<p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Temporary Full Time </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:white">-</span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"> </p><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">We are looking for a detail-oriented Associate Digital Analytics Manager to support digital measurement, insights generation, and data-driven decision-making. This role plays a key part in enabling stakeholders to understand user behavior and optimize digital experiences across web and mobile platforms.</span></p> <p> </p> <p><strong><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">What you will do:</span></strong></p> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Analytics & Reporting</strong></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Develop and maintain dashboards and reports using tools such as Adobe Analytics, Google Analytics</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Track and analyze key performance indicators (KPIs) including engagement, conversion, retention, and funnel metrics</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Identify trends, anomalies, and actionable insights to support business growth</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Present insights clearly to both technical and non-technical stakeholders</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Tagging & Data Implementation</strong></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Support implementation and maintenance of digital tracking using Adobe Launch, Tealium, or similar tag management systems</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Validate and troubleshoot tracking across digital platforms (web and mobile)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Collaborate with engineering teams to define and implement data layer requirements</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Experimentation & Optimization</strong></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Assist in design and analysis of A/B and multivariate tests using platforms such as Adobe Target, Optimizely, or VWO</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Provide recommendations to optimize user journeys, content performance, and conversion rates</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Contribute to ongoing conversion rate optimization (CRO) initiatives</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Stakeholder Collaboration</strong></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Partner with marketing, product, UX, and engineering teams to align on measurement strategies</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Translate business requirements into tracking and reporting solutions</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Communicate insights and recommendations to influence decision-making</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Data Quality & Governance</strong></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Ensure data accuracy, integrity, and consistency across platforms</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Maintain documentation for tagging plans, tracking requirements, and governance frameworks</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Support compliance with privacy regulations and consent management practices (e.g., GDPR, CCPA)</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>What you will bring:</strong></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Bachelor’s degree in Analytics, Business, Marketing, Statistics, or related field</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">3–4 years of experience in digital analytics or a similar role</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Hands-on experience with:</span></li> <ul type="circle"> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Adobe Analytics (preferred)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Tag management tools (Adobe Launch, Tealium)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Data visualization tools (Power BI, Tableau, Looker)</span></li> </ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Strong analytical and problem-solving capabilities</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Strong data storytelling and visualization skills</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Proficiency in Excel and SQL</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Understanding of digital marketing ecosystems (paid media, email, SEO, etc.)</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Experience supporting experimentation and optimization initiatives</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Ability to influence stakeholders through insights</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Attention to detail and commitment to data accuracy</span></li> </ul> <p style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"> </p> <p style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><em><strong><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto and London.</span></strong></em></p><p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:white">-</span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">The base salary for this position is between <strong>$71,900 - $125,800 </strong>annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.</span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.</span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Grow with Canada Life</strong> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><em>We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country. </em> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><em>We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!</em> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>What we offer</strong>: </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member: </span></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Career Development</strong>: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement. </span></li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Health & Wellness:</strong> Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being. </span></li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Time Off:</strong> In addition to regular vacation and personal days, we support community involvement with a volunteer day. </span></li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Financial Security:</strong> Company-matching pension plan, share ownership program and additional investment options. </span></li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Rewards and Recognition: </strong>Employee recognition programs, service milestone celebrations, employee discounts and more!<strong> </strong> </span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:8.0pt;line-height:115%;font-size:10.0pt;font-family:arial, helvetica, sans-serif;color:dimgray"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong>Emphasis on Community</strong>: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events. </span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">Learn more about <a style="color:dimgray" href="https://www.canadalife.com/about-us.html" target="_blank" rel="noopener">Canada Life</a>. </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><em>We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact </em><a style="color:dimgray" href="mailto:[email protected]" target="_blank" rel="noopener"><em>[email protected]</em></a><em>. All information provided will be handled in accordance with applicable laws and Canada Life policies.</em> </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray"><strong><em>Canada Life</em></strong><strong><em> </em></strong><strong><em>would like to thank all applicants, however only those who qualify for an interview will be contacted</em></strong>. </span></p> <p style="margin:0.0in 0.0in 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt;color:dimgray">#LI-Hybrid </span></p>