Be #InGoodHands with Metrobank Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach! Position Title: Communication Strategy & Integration Manager Job Summary: The Communications Strategy and Integration Manager is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her. Duties & Responsibilities: Campaign Integration <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms. </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc. </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Provides direction for content and creative development in support of marketing and product requirements. </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Ensure cohesiveness and consistency in language and branding across the Digital Products. </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team. </li> <li style="text-align:justify;margin:0.0in 0.0in 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing </li> </ul> Communication Planning <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Work with program managers / product managers to align business objectives and translate into a marketing communication plan </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis </li> <li style="text-align:justify;margin:0.0in 0.0in 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Conducts regular checks of newspapers, competitors’ websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary </li> </ul> Stakeholder Management <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Manage agencies (digital/events) and creative team to build campaigns & develop communication materials </li> <li style="text-align:justify;margin:0.0in 0.0in 8.0pt 0.0px;line-height:107%;font-size:11.0pt;font-family:Calibri, sans-serif">Coordinates / secures approvals with internal clients / institutional branding teams </li> </ul> Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Must have a bachelor’s degree from a college/university, preferably a graduate of communications / marketing or business course. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Marketing Comms or In-house agency experience in banking a plus </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;line-height:normal;font-size:11.0pt;font-family:Calibri, sans-serif">At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Able to translate & execute marketing business objectives to marketing communications plans </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Able to convey ideas / plans through strong, convincing presentations or conversations across leaders and key stakeholders </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Has strong working knowledge of MS Word, Excel, and PowerPoint. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Process oriented especially in communications development – from briefing, approvals, implementation, post review; Open and able to create & improve processes as needed. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Well rounded in all aspects of marketing communications – digital, traditional, events & activation </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Has knowledge & understanding of media planning & execution </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Strong organizational and consolidation skills for administrative items and data across different business units / media channels etc. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Strong time management skills and ability to manage multiple projects simultaneously. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">Creative problem solving and ideation skills. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:Arial, sans-serif;color:black">People person – works well with teams, and when needed is able to host / present to big groups. </li> </ul> OTHER DETAILS: Unit: Consumer Business Sector/ Usage, Partnership & Communications Management Department Work Location: MCC Center Ayala Avenue, Makati City

CBS - COMMUNICATIONS STRATEGY AND INTEGRATION MANAGER (Manila, Philippines) @ MBTCHCM

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