About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Key Accountabilities</H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif">Role Overview:</span></p> <p><span style="font-family:arial, helvetica, sans-serif"> We are looking for a dynamic and creative communicator with a strong passion for content creation and storytelling. This role plays a key part in developing high-quality content for digital platforms and owned channels to strengthen corporate image, and support business objectives.</span></p> <p><span style="font-family:arial, helvetica, sans-serif"> The ideal candidate is a strong content creator who can translate complex business and energy-related topics into clear, engaging, and impactful content tailored for different platforms and audiences.</span></p> <p><span style="font-family:arial, helvetica, sans-serif"> </span></p> <p><span style="font-family:arial, helvetica, sans-serif"><u>Content Strategy & Creation</u></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Develop compelling, high-quality content in various formats including articles, captions, VDO scripts, multimedia storytelling, etc.</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Define key messages, storytelling approaches, and tone of voice aligned with corporate positioning, and translate complex topics into clear, engaging narratives</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Create platform-specific content tailored to different audiences and channels (e.g., Website, Facebook, LinkedIn, YouTube, Internal Communication)</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Ensure consistent messaging across all channels, while adapting content creatively to suit different audiences and platforms</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif"><u>Digital Communications & Owned Channels Management</u></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Manage and optimize corporate digital channels, including corporate website and social media platforms (e.g., Facebook, LinkedIn, YouTube, LINE OA)</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Manage and maintain corporate website content as a key corporate communication platform, ensuring accuracy, timeliness, and alignment with corporate messaging and business priorities</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Manage day-to-day operations of digital platforms, including content publishing, scheduling, and basic platform administration</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Plan and execute both campaign-based and always-on content strategies to enhance corporate image and increase public understanding of the company and its business</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Key Accountabilities (Continued)</H2> </div><div><ul type="disc"> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Coordinate with internal stakeholders and content owners to ensure content quality, consistency, compliance with relevant laws and standards, and alignment with corporate branding and messaging</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Coordinate and manage social listening vendors, including briefing requirements, monitoring deliverables, and ensuring data accuracy and timely reporting</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Monitor audience sentiment, feedback, and emerging issues across digital platforms, and escalate potential risks as appropriate</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Analyze digital communication performance and social listening insights, and translate findings into actionable recommendations to improve content effectiveness, audience engagement, and overall communication strategies</span></li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif"><u>Other Communication-related Assignments</u></span></p> <ul type="disc"> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Undertake additional communication-related responsibilities as assigned, in alignment with business priorities</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Professional Knowledge & Experiences</H2> </div><div><ul> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Bachelor’s Degree in Communications, Journalism, Public Relations, and related fields</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">5 - 10 years’ experience in corporate communications, digital communication, or content creation</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Excellent written and verbal communication skills both Thai and English</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Strong writing and content development skills, with ability to simplify complex information into clear and engaging content for multiple platforms</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Good interpersonal and communication skills, with the ability to collaborate effectively across functions and engage with diverse stakeholders</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Good digital literacy with familiarity in collaboration tools (e.g., MS 365), content development tools (including AI-assisted), and social media management platforms</span></li> <li style="font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif">Portfolio of previous content work (writing samples or digital content) is preferred</span></li> </ul> <p> </p></div></div></div>