About this role
<p style="margin-bottom:11.0px"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt"><strong>Brand: </strong>Purpose Financial</span></p> <p style="margin-bottom:11.0px"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt"><strong>Address</strong>: 322 Rhett Street, Greenville, South Carolina, United States - 29601 </span></p> <p style="margin-bottom:11.0px"> </p> <p style="margin-bottom:11.0px"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.</span></p> <p style="margin-bottom:11.0px"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.</span></p> <p style="margin-bottom:11.0px"><span style="font-size:14.0pt"><strong><span style="font-family:Arial, Helvetica, sans-serif">We offer:</span></strong></span></p> <ul> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Competitive Wages</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Health/Life Benefits</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Health Savings Account plus Employer Seed</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">401(k) Savings Plan with Company Match</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Paid Parental Leave</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Company Paid Holidays</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Paid Time Off including Volunteer Time</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Tuition Reimbursement</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Business Casual Environment</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Rewards & Recognition Program</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Employee Assistance Program</span></li> <li style="font-size:14.0pt"><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks</span></li> </ul> <p style="margin-bottom:11.0px"><br><span style="font-family:Arial, Helvetica, sans-serif;font-size:14.0pt">To learn more about Purpose Financial visit <strong><a href="https://havepurpose.com/"><span style="color:blue">Purpose Financial Website</span></a>.</strong></span></p> <p style="margin-bottom:11.0px"> </p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Position Summary</b></H2> </div><div><p>The Director of Lifecycle Marketing is a hands-on strategic leader accountable for maximizing customer lifetime value (LTV) and optimizing engagement. This role owns the end-to-end retention ecosystem by transforming customer data into personalized, multi-channel journey-based outreaches that measurably reduce churn. Operating at the intersection of marketing, product, data science, and analytics, this leader drives growth across both digital and physical branch channels. </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Responsibility</b></H2> </div><div><p><strong>Retention Strategy & Lifecycle Ownership</strong></p> <ul> <li><strong>LTV Optimization:</strong> Own the comprehensive retention strategy for existing customers to minimize churn and drive re-engagement.</li> <li><strong>Framework Management</strong>: Define and manage the customer lifecycle framework across onboarding, active, at-risk, lapsed, and win-back segments.</li> <li><strong>Journey Mapping:</strong> Design and maintain data-driven customer journey maps to eliminate friction and capitalize on engagement opportunities.</li> <li><strong>Omnichannel Execution: </strong>Deploy seasonal and evergreen retention campaigns across email, SMS, direct mail, push notifications, search, social, and DSPs.</li> <li><strong>Cross-Channel Alignment:</strong> Partner with brand and branch teams to ensure messaging aligns seamlessly across digital and brick-and-mortar experiences.</li> <li><strong>Rigorous Testing: </strong>Execute advanced A/B and multivariate testing schedules to optimize messaging, timing, channel mix, and promotional offers.</li> <li><strong>Data Synthesis: </strong>Define, and track program ROI and KPIs, translating data insights into continuous campaign and budget optimizations.</li> <li><strong>Cross-Functional Collaboration</strong>: Align retention initiatives with broader business objectives alongside product, analytics, and customer experience teams.</li> <li><strong>Regulatory Compliance: </strong>Partner with legal and compliance teams to ensure all communications strictly adhere to TCPA, CAN-SPAM, and consumer finance regulations.</li> </ul> <p><strong>Performance Metrics & Success Indicators</strong></p> <ul> <li><strong>Repeat Transaction Rate</strong>: Measurable increase in the frequency of return customer engagements.</li> <li><strong>Customer Churn Rate</strong>: Quantifiable reduction in lapsed and at-risk customer segments.</li> <li><strong>Retention ROI</strong>: Proven revenue growth and efficiency gains from retention marketing spend.</li> <li><strong>LTV-to-CAC Ratio</strong>: Upward trajectory in lifetime value relative to acquisition costs.</li> </ul> <p><strong>T</strong><strong>alent Management and Leadership</strong></p> <ul type="disc"> <li><strong>Team Leadership:</strong> Direct and mentor a lifecycle marketing and automation team of two associates, delivering structured coaching, and actionable feedback to elevate execution</li> <li><strong>Culture:</strong> Foster a culture of collaboration, accountability, and continuous improvement</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Responsibilities Cont.</b></H2> </div><div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Education Required</b></H2> </div><div><p>Bachelor's degree in marketing, Statistics, Mathematics, Economics, or a related quantitative field required; Master’s degree preferred. </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Experience Required</b></H2> </div><div><ul> <li><strong>Professional Tenacity:</strong> 8+ years of progressive marketing experience, including 3+ years specifically in high-growth performance marketing environments, preferably within financial services, fintech, or highly regulated industries.</li> <li><strong>MarTech Mastery:</strong> Hands-on expertise utilizing enterprise CRM systems, Email Service Providers (ESPs), and Customer Data Platforms (CDPs) to segment data and trigger automated journeys.</li> <li><strong>Outcome-Driven Track Record: </strong>Proven success building, scaling, and measuring lifecycle, retention, and customer advocacy programs that verifiably reduce churn and boost LTV.</li> <li><strong>Vendor & Agency Accountability:</strong> Demonstrated skill briefing and managing external vendors, holding them accountable to strict performance metrics and ROI targets.</li> <li><strong>People Leadership: </strong>Proven history of directly leading, coaching, and upskilling direct reports to achieve technical proficiency and marketing execution excellence.</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Knowledge Required</b></H2> </div><div><ul> <li><strong>Strategic Outcome Translation:</strong> Ability to transform broad brand strategy into highly tactical, measurable lifecycle roadmaps and commercial outcomes.</li> <li><strong>Data-Driven Mindset: </strong>High comfort level with advanced data analysis, cohort tracking, and synthesis of performance insights to dictate marketing spend and campaign adjustments.</li> <li><strong>Agile Project Management:</strong> Exceptional organizational capabilities to simultaneously map, launch, and optimize multiple lifecycle cross-functional initiatives.</li> <li><strong>Stakeholder Communication: </strong>Strong written and verbal skills, with a proven ability to influence cross-functional executives by presenting data-backed marketing arguments.</li> <li><strong>Cross-Functional Collaboration:</strong> A natural team player who builds strong ties across product, data science, legal/compliance, and branch operations.</li> <li><strong>Fast-Paced Adaptability:</strong> Resilience and agility to pivot strategies quickly within a rapidly evolving, metrics-focused corporate landscape</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Physical Requirements</b></H2> </div><div><p>Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Competencies</b></H2> </div><div><div>OKR</div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Travel</b></H2> </div><div><p>10-15% of travel</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Attire</b></H2> </div><div><p>Business Casual</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Other</b></H2> </div><div><p>Must be eligible to work in the USA and able to pass a background check.</p></div></div></div><p style="margin-bottom:11.0px"><span style="font-size:14.0pt"><span style="font-family:Calibri, sans-serif"><span style="font-family:Arial, Helvetica, sans-serif">All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.</span><br><br><span style="font-family:Arial, Helvetica, sans-serif">Requisition ID: </span><span contenteditable="false">46457</span></span> </span></p>