About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Overall Purpose of The Job </b></H2> </div><div><p style="margin:0.0cm;text-align:justify;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Leads the creation and delivery of high-quality content and communications for Medical Services across external and internal audiences. Combines content marketing, social media and internal communications to drive brand awareness, sales lead generation, employee engagement and change communication. Responsible for the effective use of digital channels including Eloqua, ContactMonkey, SharePoint, Viva Engage and external social media platforms to reach target audiences with consistent, engaging and measurable messaging.</span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Responsibilities </b></H2> </div><div><ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">External Content Creation:</span></strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif"> Produce high-quality long- and short-form content for external audiences (including clients and prospects) including blogs, whitepapers, case studies, thought leadership articles, email campaigns and webinar presentations aligned with Medical Services propositions</span></li> <li style="line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Web Content:</span></strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black"> Ensure all web content is aligned with campaign objectives, SEO and GEO strategy, and supports effective lead capture and engagement</span></li> <li style="line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">Social Media & Digital Presence:</span></strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif"> Plan, create and manage external social media content (primarily LinkedIn) and Viva Engage; grow audience reach, engagement and thought leadership positioning </span></li> <li style="line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">Digital Channels Management:</span></strong><span style="font-size:10.0pt;font-family:Arial, sans-serif"> Operate and optimise email marketing platforms (Eloqua and ContactMonkey)</span></span></li> <li style="line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">Editorial Planning & Standards:</span></strong><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif"> Manage an integrated editorial calendar spanning external and internal content; maintain templates, style guides and adherence to International SOS brand guidelines</span></li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><strong><span style="font-size:10.0pt;font-family:Arial, sans-serif">Subject Matter Expertise Enablement:</span></strong><span style="font-size:10.0pt;font-family:Arial, sans-serif"> Engage and support Medical subject matter experts to translate technical and clinical expertise into accessible, compelling and audience-relevant content for internal and external communications</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Profile</b></H2> </div><div><ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Excellent writing, editing and storytelling capability across long- and short-form content</span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Proven content marketing experience (blogs, whitepapers, case studies, webinars, email campaigns)</span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Social media content creation and community management (LinkedIn essential; Viva Engage or similar an advantage)</span></li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Experience with CMS platforms and SEO/GEO optimisation techniques</span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Internal communications and change communication experience</span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Hands-on experience with marketing automation and email platforms, SharePoint intranets and Viva Engage</span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif;color:black">Understanding of B2B buyer journeys, demand generation and content-to-lead conversion; data-driven mindset with content and campaign analytics</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Required Skills & Experience</b></H2> </div><div><ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">5 - 7 years <span style="color:#1a1a1a">past experience in content marketing, corporate communications or integrated marketing communications, with proven delivery to both B2B external audiences and internal employee audiences</span></span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">Hands-on experience operating digital marketing and internal communication channels (email automation, SharePoint, Viva Engage, social media) </span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">Prior experience in a fast-paced environment </span></li> <li style="margin:3.0pt 0.0cm 3.0pt 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;font-family:Arial, sans-serif">Prior experience working in international and multicultural environments</span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">Excellent written and spoken English </span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt;line-height:115%;font-family:Arial, sans-serif">Good command of French, Arabic or Portuguese is a distinct advantage</span></li> <li style="margin:3.0pt 0.0cm 3.0pt 0.0px;font-size:11.0pt;font-family:Calibri, sans-serif"> </li> </ul></div></div></div>