<img src="https://rmkcdn.successfactors.com/5858ab09/aad2b740-339c-42fe-8d5e-e.png" style="width:324.0px;height:84.0px"> Position Summary The Manager, Digital Experimentation & Optimization leads JetBlue’s digital experimentation and optimization practice across the travel ribbon. This role evolves and owns the operating model, standards, governance, prioritization, measurement approach, and technology enablement required to scale experimentation across Digital. This leader partners closely with Commercial teams, including e-commerce Marketing, as they develop business hypotheses, offers, campaigns, and test concepts in parallel. The Manager ensures those efforts align to a unified roadmap, use consistent standards, are technically feasible, and are measured against shared commercial and customer outcomes. Serving as the connector between business strategy and technology execution, this role translates JetForward priorities into scalable digital capabilities that support conversion, ancillary revenue, upsell, loyalty engagement, personalization, and customer experience improvements. The Manager co-chairs a cross-functional experimentation prioritization forum, aligns business and technology teams around the highest-value opportunities, and drives measurable commercial impact through disciplined test planning, execution, reporting, and executive-ready storytelling. The ideal candidate is a balanced product, technology, and commercial leader who can build relationships across the organization while developing a scalable experimentation practice and future team structure. Essential Responsibilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead, coach, and develop a team of crewmembers focused on digital experimentation, optimization, product management, and technology enablement.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Own and mature JetBlue’s digital experimentation and optimization operating model, including intake, prioritization, governance, standards, measurement, reporting, and business-readout processes.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Chair a cross-functional experimentation prioritization forum to align Technology and Commercial teams, including e-commerce Marketing, around the highest-value digital opportunities.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Partner with Commercial teams that are developing business hypotheses, offers, campaigns, and test concepts in parallel to ensure experimentation work aligns to JetForward priorities, a unified roadmap, and shared business outcomes.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Translate JetForward priorities into a digital experimentation roadmap that supports conversion improvement, ancillary revenue, upsell, loyalty engagement, personalization, customer experience, and broader digital commerce outcomes.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Serve as the primary connector between business strategy and Technology execution, ensuring experimentation concepts are translated into clear requirements, scalable capabilities, and measurable outcomes.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Establish consistent testing and experimentation standards across Technology to ensure digital tests are technically feasible, measurable, scalable, governed, and aligned with JetBlue standards.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Support and enable underlying experimentation, personalization, analytics, content management, customer behavior, and governance technologies across Digital in support of Commercial and e-commerce Marketing priorities.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Responsible for establishing, tracking, and improving product metrics, experimentation metrics, Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), financial/resource plans, and commercial outcomes for the portfolio of products and capabilities in their purview.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Develop business cases for experimentation capabilities, tooling, operating model enhancements, technology enablement needs, and future team growth aligned to primary travel-ribbon areas such as Inspiration and Booking, Post-Booking, and Loyalty.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Other duties as assigned</li> </ul> Minimum Experience and Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Bachelor’s Degree in Business, Computer Science, or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Five (5) years of experience supporting digital products or experiences end-to-end, including discovery and delivery—defining problems, prioritizing a roadmap/backlog, writing clear user stories and acceptance criteria, and partnering with design/engineering to ship customer value</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Three (3) years of experience engaging customers and using their feedback to design solutions to meet their needs and business objectives</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Available for occasional overnight travel (25%)</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Currently in possession of a valid passport or equivalent travel in and out of the United States</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Able to work flexible hours and be available for an emergency response on short notice</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must pass a pre-employment drug test</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must be legally eligible to work in the country in which the position is located</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Authorization to work in the US is required. This position is not eligible for visa sponsorship</li> </ul> Preferred Experience and Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Master’s Degree in Business, Computer Science, or related discipline with five (5) years of professional experience in product management or similar discipline; </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Six (6) years of experience supporting digital products or experiences end-to-end, including discovery and delivery—defining problems, prioritizing a roadmap/backlog, writing clear user stories and acceptance criteria, and partnering with design/engineering to ship customer value</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience managing cross-functional, medium-large-scale projects with internal teams and external business partners</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience working with cross-digital platforms</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Demonstrates a strong knowledge of technology trends; digital trends, industry background</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Basic understanding digital Booking and project and product delivery</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Knowledge of budget creation and management</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Knowledge of the airline industry</li> </ul> Crewmember Expectations: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Regular attendance and punctuality </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Potential need to work flexible hours and be available to respond on short-notice</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Able to maintain a professional appearance</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must fulfill safety accountabilities as prescribed by JetBlue's Safety Management System</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Responsible for ensuring crewmembers have requisite training, resources and support to achieve safety objectives</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.</li> </ul> Equipment: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Computer and other office equipment</li> </ul> Work Environment: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Traditional Office Environment</li> </ul> Physical Effort: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)</li> </ul> Compensation: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">The base pay range for this position is between $118,800.00 and $177,100.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.</li> </ul> #LI-AC1 #LI-Hybrid

Manager Digital Experiment Optimization (Long Island City, NY, US, 11101) @ JetBlue Airways Corporation

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