About this role
<p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>Join our USA team in Bloomington, MN! KWS Seeds USA is looking for a permanent full-time </strong><strong>Marketing Brand Specialist</strong> to execute the corporate marketing plans by developing programs and promotions, and integrated content for their specific brand. Ensures that unified, consistent, and positive messages define and promote the brand, follow brand standards, and the corporate identity and mission. The position supports the Marketing Director, and specific sales initiatives.</span></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong><u>Essential Job Functions:</u></strong></span></p> <ul> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Collaborates with Director of Marketing to create and manage the development of marketing plans. Ensure communications meet brand standards and reinforce brand positions.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Project Manage the development of marketing materials including literature, advertising, product guides, variety brochure and marketing communications that add value, support the customer journey, and strengthen customer relationships.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Work with external agencies and contractors to deliver materials on time and on budget.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Manage the development of branded regional content with regional sales teams. </span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Collaborate with Marketing Communications/ Content Specialist to develop content for websites, social media, PR, programs and promotions, and designated events, meetings, and ASGA events.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Manage budgetary expenditures, work within approved guidelines and report budget status as required.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Plan and coordinate all corporate sign requirement to include field, promotional and building signage. Assist in development of images for internal building use.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Manage and coordinate promotional products programs with suppliers, receiving input from sales teams to ensure item-to-customer/market relevance.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Collaborate with production operations team to develop and modify seed packaging. Distribute new artwork and files as necessary to support packaging requirement.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Document best practices for all marketing channels. Continuously improve internal processes to maximize through put and minimize development time.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Attend specific industry meetings and events.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Meet attendance requirements.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Prepare reports as requested by Director of Marketing or VP of Sales.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Special projects as requested.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Attend meetings in regions to present marketing programs, research, and lead photo shoots.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Build and maintain relationships with key strategic partners to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.</span></p> </li> <li style="text-align:justify;background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Other duties as assigned.</span></p> </li> </ul> <p style="background-color:white;margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt"> </span></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong><u>Skills and Competencies:</u></strong></span></p> <ul> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Bachelor’s degree in Marketing or Communications emphasis.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">5 years prior experience working in a marketing/or sales department; or equivalent work experience.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Proficient project management skills to manage several projects at one time and able to provide direction to external agencies and vendors.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Skilled in use of computer hardware and software including Microsoft Office 365, Microsoft Power Point, Share Point, Sales Force Marketing Cloud, and web-based content management systems. Experience with HTML coding, and additional applications within Microsoft Office 365, a plus.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Demonstrated knowledge of file assembly and preparation for print and digital channels.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Team player committed to cross-functional team projects and succuss; responsiveness and accountability are strongly desired.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Strong problem-solving skills to identify alternative solutions and approaches.</span></p> </li> <li style="background-color:white;font-size:12.0pt;font-family:arial, helvetica, sans-serif"> <p><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">Travel 20% of time.</span></p> </li> </ul> <p style="background-color:white;margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt"> </span></p> <p style="margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong><u>Physical Demands:</u></strong></span></p> <p style="background-color:white;margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"><span style="font-family:arial, helvetica, sans-serif;color:black;font-size:12.0pt">The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; sit; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to climb, balance, stoop, kneel, crouch or crawl. The employee must frequently lift and move up to 10 pounds and occasionally lift and move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.</span></p> <p style="background-color:white;margin:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <p><span style="text-decoration:underline;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><strong>Our Offer:</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Competitive salary ($75,000- $80,000 annually) and bonus system.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Health, dental, vision benefits.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Pension plan and 401(k) with employer match.</span></p> </li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Flexible paid-time-off (PTO).</span></p> </li> <li style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Professional training and development opportunities.</span></p> </li> </ul> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt"><strong>Interested?</strong> Then submit your application via our online application system SuccessFactors! Please click the “Apply” button.</span></p> <p> </p>