The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024. Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project! #IWorkForAllForGood LOCATION & REPORT <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:107%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:5.0667px">Job Title: Assistant Brand Manager – Foodservice</li> <li style="text-align:justify;line-height:107%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:5.0667px">Location: Head Office in Ho Chi Minh City </li> <li style="text-align:justify;line-height:107%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:5.0667px">Scope: Vietnam</li> <li style="text-align:justify;line-height:107%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:5.0667px">Report to: Marketing Director</li> </ul> JOB SCOPE & CORE DELIVERABLES Foodservice business is an emerging growth engine of Bel Vietnam. As Assistant Brand Manager – Foodservice, you will play an instrumental role in driving channel expansion & customer engagement across segments through managing Foodservice Portfolio in all categories of bakery, beverage and street food. In this role, you will have opportunities to take ownership on Foodservice fast-growing pace, manage growing portfolio and get strong career development path. RESPONSIBILITIES – WHAT DOES SUCCESS LOOK LIKE? <ol style="margin-top:0.0cm;margin-bottom:9.6pt"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Strategy & Marketing Planning: </li> </ol> <ul style="margin-top:0.0cm;margin-bottom:9.6pt"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Support Marketing Director & collaborate with Foodservice Sales in market trends & sales data analysis to generate insights for annual strategic plan in line with Bel Vietnam’s ambition.</li> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Develop and implement full-year Foodservice Marketing Plan based on market analysis, F&B customers’ insights and channel competition dynamics to deliver business targets.</li> </ul> <ol style="margin-top:0.0cm;margin-bottom:9.6pt" start="2"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Foodservice Projects/ Co-branding campaigns management:</li> </ol> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Take lead in deployment of all Foodservice Activities/ Customer Engagement Activities (Chefs Collaboration, F&B Events, Partnership Activities, Seasonal Campaigns…) for smooth execution.</li> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Closely coordinate with key stakeholders - Trade & Sales Foodservice, Finance, Factory as well as external agencies, chefs/ key customers to ensure marketing projects are executed on time and in full required quality.</li> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Manage & develop communication plan & social content as well as all POSM required for total Bel Foodservice.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Ensure all activities/ communication assets in line with brand guidelines, not only enhancing the brands’ equity & visibility but also tailoring the initiatives to fit with customers’ needs and channel dynamics.</li> </ul> <ol style="margin-top:0.0cm;margin-bottom:9.6pt" start="3"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Innovation/ Renovation & Growth Initiatives:</li> </ol> <ul style="margin-top:0.0cm;margin-bottom:9.6pt"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Drive product innovation/ renovation for Foodservice in line with market potential and business objectives as well as take lead in foodservice innovation project network to ensure the launches on-time in-full.</li> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Take lead in co-branding projects & FS NPD projects to align with Global/ local team.</li> </ul> <ol style="margin-top:0.0cm;margin-bottom:9.6pt" start="4"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Performance Tracking & Reporting</li> </ol> <ul style="margin-top:0.0cm;margin-bottom:9.6pt"> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Monitor the Foodservice Portfolio’s performance, track activities/ campaigns’ outcomes (including campaigns’ KPIs, customer engagement and sales impact) and propose action plans/ initiatives to facilitate growth for Foodservice channel.</li> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Closely manage the marketing budget, ensuring efficient spending and ROI across initiatives.</li> <li style="margin:0.0cm 0.0cm 9.6pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Proactively report and align with Line Manager on the status of assigned projects & new initiatives. </li> </ul> SKILLS & EXPERIENCE REQUIREMENTS <ol style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Requirements</li> </ol> <ul style="margin-top:0.0cm;margin-bottom:8.0pt"> <li style="margin:0.0cm 54.0pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">BSc/BA in Marketing, Business or related field; Master’s/MBA is a plus.</li> <li style="margin:0.0cm 54.0pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">2-3 years of experience at same level in brand marketing or trade marketing with experience in foodservice channel/ B2B environment.</li> <li style="margin:0.0cm 54.0pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Proven track record of delivering impactful marketing initiatives.</li> <li style="margin:0.0cm 54.0pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Ability for transversal management and to make proposals.</li> </ul> <ol style="margin-bottom:0.0cm;margin-top:0.0px" start="2"> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Skills</li> </ol> <ul style="margin-top:0.0cm;margin-bottom:8.0pt"> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Proven experience as an Assistant Brand Manager/ Trade Marketing Assistant with knowledge & experience in Foodservice/ B2B environment.</li> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Strong ownership and good project management, demonstrating ability to handle multiple projects and details simultaneously.</li> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Good strategic & logical thinking with excellent execution.</li> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Solid commercial acumen with understanding of business drivers and ability to conduct data analysis.</li> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Strong stakeholder management skills with the ability to influence and coordinate with cross-functional teams.</li> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Advanced MS Office skills with a focus on Power Point/Excel.</li> <li style="margin:0.0cm -2.9pt 8.0pt 0.0px;text-align:justify;line-height:115%;font-size:12.0pt;font-family:'Times New Roman', serif">Fluent in English and ability to work in multi-cultural environments.</li> </ul> If you think that this job is for you, please click now on the button "Apply". 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Assistant Brand Manager (Food Service/ B2B) (Ho Chi Minh City, VN) @ Groupe Bel

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