adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Execute translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts. KEY RESPONSIBILITIES GTM MERCH / SEGMENTATION <ul style="margin-top:0.0cm;margin-bottom:5.0pt"> <li style="margin:0.0cm 0.0cm 5.0pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts</li> </ul> GTM PLANNING <ul style="margin-top:0.0cm;margin-bottom:0.0cm"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Execution of a BU GTM strategy that creates demand and drives market share growth</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP) </li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts </li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Delivery of content, incl. translation into systems & decks </li> </ul> GTM MARKET INTERACTION <ul style="margin-top:0.0cm;margin-bottom:5.0pt"> <li style="margin:0.0cm 0.0cm 5.0pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP) </li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Manage and track the implementation of seasonal GTM plans towards markets and channels </li> </ul> KEY RELATIONSHIPS <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:4.0px">Category Creation & Marketing</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:4.0px">Finance </li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:4.0px">Market Category team</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:4.0px">Market Finance </li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:4.0px">Global Sales </li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:4.0px">Market Account Sales</li> </ul> KNOWLEDGE, SKILLS AND ABILITIES <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Fluent in English , an additional European language is an advantage</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Advanced analytical skills and attention to detail</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Can identify process areas to simplify for efficiency</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Strong presentation and communication skills </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Balanced, resilience and collaborative </li> </ul> REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS <ul style="margin-top:5.0pt;margin-bottom:0.0cm"> <li style="margin:5.0pt 0.0cm 0.0cm 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">University degree or equivalent education required </li> </ul> <ul style="margin-top:0.0cm;margin-bottom:0.0cm"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">5 years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com</li> </ul> <ul style="margin-top:0.0cm;margin-bottom:5.0pt"> <li style="margin:0.0cm 0.0cm 5.0pt 0.0px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif">Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising/buying</li> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;margin-left:0.0px">Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus</li> </ul>

Manager GTM - Specialist Sports - 20 hours - temp until 31.12.2026 (m/f/d) (Herzogenaurach, BY, DE) @ adidas

About this role

Ready to apply?