<div style="border:none;border-bottom:solid windowtext 1.0pt;padding:0.0in 0.0in 1.0pt 0.0in"> <h2 style="padding:0.0in;margin:0.0in;font-size:18.0pt;font-family:'Times New Roman', serif;font-weight:normal;border:medium none currentcolor">Specialist Brand Communications Lifestyle & Hype </h2> </div> Area: Emerging Markets Department: Marketing Direct Reporting Line: Brand Comms Manager Lifestyle EMC Subsidiary/territory: EM Grade P1 Location: Cairo, Egypt Number of Personnel Managed -Direct: 0 <div style="border:none;border-bottom:solid windowtext 1.0pt;padding:0.0in 0.0in 1.0pt 0.0in"> </div> Purpose & Overall Relevance for the Organization <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Manage the execution of the Global and Emerging Market Central Brand Strategy for THE SPORTSWEAR CATEGORY </li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Implement and execute Sportswear Category Brand Activations (incl. Influencer Marketing) along the defined brand calendar.</li> <li style="text-align:justify;margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Embody the brand ethos and understand the Originals audience with intimacy.</li> </ul> Key Responsibilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Drive the execution of the Sportswear Calendar and drive local market initiatives where relevant to drive sales. </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Manage assigned MWB (Marketing Working Budget) in alignment with the direct reporting </li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Pre- and post ROI analysis of all assigned MWB spending – max the return on all MWB investments</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Manage sportswear briefs including budget allocation, contracts, relationships and activation executions.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Ensure a world-class campaign execution by focusing on inclusivity, sustainability & culture credibility.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Negotiate and track quotations with Agencies/vendors by setting clear objectives and expectations.</li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Drive EMC Brand KPIs and monitor Brand Health via tracking studies.</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Work closely with Product, Social & Newsroom, Sports Marketing, Brand Activation and Retail and Digital teams on each activation to ensure clarity among the team and delivery all KPIs required </li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Conduct ongoing and thorough competitive market tracking analysis</li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:10.0pt;font-family:'Times New Roman', serif">Responsibility to drive the Go to market milestones for the sell ins – presentations / order placements for seeding </li> </ul> KPI’s: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Share of Search</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Market Share</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Market Sales vs Plan</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Market Direct Brand Contribution vs Plan</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Direct to Consumer traffic and conversion</li> </ul> Key Relationships: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">Brand Activation hub and market</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">EM Central BU </li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">EMC CTC TEAMS</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">EMC Wholesale, Retail and Digital teams</li> <li style="background-color:white;margin:0.0in 0.0in 0.0in 32.0px;font-size:10.0pt;font-family:'Times New Roman', serif">External Agencies</li> </ul> Knowledge, Skills and Abilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience in working on the full marketing mix (advertising, events, sponsorship, retail, Ecom) with a major brand or retailer (Fashion industry or FMCG candidates preferred)</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Marketing budget management</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Advanced user of MS Office suite of products</li> </ul> Strong inter-personal/inter-departmental relationship skills Requisite Education and Experience / Minimum Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:6.0px">University degree in Business or Marketing with a minimum of 2-4 years equivalent professional experience.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:6.0px">Previous experience in a Matrix organization with Global and Local exposure.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:6.0px">Fluent in English, Arabic </li> </ul> Signed by (name, signature): __________________ __________________ Received by (name, signature): __________________ __________________ Effective (date): ____________________________________

Senior Specialist Brand Comms Sportswear Lifestyle (Cairo, Al Qahirah, EG) @ adidas

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