About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Your responsibilities</b></H2> </div><div><p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Develop and implement marketing strategies to achieve company objectives, such as increasing market share, revenue growth, and brand recognition in the medical device sector.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Define and communicate the value proposition of the company's medical devices, ensuring a clear and compelling message to target audiences.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Conduct extensive market research to understand customer needs, competitive landscape, and emerging industry trends, and use this information to refine marketing strategies.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Maintain and enhance the company's brand identity within the medical device industry, ensuring a consistent and professional image across all marketing materials.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Team with Product Development, Sales, Operations, Marketing Communications, Medical Training and Education, and other functions to drive marketing and commercialization of new technologies.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Lead the development and execution of marketing plans for new product launches, including market assessments, pricing strategies, and promotional campaigns.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Work with all regions to support the ongoing business and prioritize key initiatives across the US</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Oversee marketing initiatives, including website management, social media, email campaigns, and online advertising to reach target audiences effectively.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Collaborate with the sales team to provide marketing collateral, sales tools, and market insights to help drive product sales and meet revenue targets.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Establish and track key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and strategies, making data-driven adjustments as needed.</span></span></span></span></p> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Your qualifications</b></H2> </div><div><p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Bachelor's degree in Marketing, Business, or related field, MBA preferred</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">5+ years of experience of medical devices or related field within the general orthopedic, extremity, trauma space preferred</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Strong knowledge of medical device regulations, compliance, and quality standards.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Excellent strategic thinking and problem-solving skills.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Exceptional written and oral communication skills </span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Proficiency in digital marketing tools and platforms.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Results-oriented mindset with a track record of meeting or exceeding marketing goals.</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Exceptional value on ethical standards regarding surgical procedures and patient outcomes required</span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Direct experience and demonstrated success with the design, development and launch of new Medical (device/drug) products </span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Up to 50% of traveling is required </span></span></span></span></p> <p><span style="font-size:10.0pt"><span style="font-family:'Times New Roman', serif"><span style="font-size:12.0pt"><span style="font-family:'Calibri', sans-serif">Ability to travel and work on weekends to support corporate events and activities</span></span></span></span></p> </div></div></div>