About this role
<p><strong>Name of the Project:</strong> Communities of Practice Content Creation & Employee Engagement Internship</p> <p><strong>Vice Presidency:</strong> Digital & Organization Development</p> <p><strong>Region:</strong> Central</p> <p><strong>Intern’s Location (Office):</strong> Digital Hub</p> <div> </div> <p><strong>Eligible Semester(s):</strong> 5th - 8th semester</p> <p><strong>Careers of Interest:</strong> Marketing, Digital Marketing, Communications</p> <p><strong>Schedule Availability:</strong> Between 25 and 30 hours per week</p> <p><strong>Period of Stay at CEMEX:</strong> 6 months, with the option of renewal</p> <p><strong>Tentative Start Date:</strong> August 2026</p> <h3><strong>________________________________________________________________________________________________________</strong></h3> <h3><strong>Detailed Description of the Project</strong></h3> <p> </p> <p><strong>Project Objective</strong></p> <div> <ul> <li>Support the Digital Innovation team by designing and executing internal marketing and communication campaigns for Leaplab, Smart Innovation, and Communities of Practice.</li> <li>We are looking for a creative and analytical student who can help transform innovation initiatives into engaging communication campaigns and data-driven stories.</li> </ul> </div> <p> </p> <p><strong>Challenges for the Students</strong></p> <ul> <li>Develop and execute internal communication and engagement campaigns that increase awareness and participation in Digital Innovation initiatives.</li> <li>Transform complex innovation, technology, and operational topics into compelling content tailored to different employee audiences.</li> <li>Leverage data and analytics to measure campaign performance, identify engagement trends, and recommend improvement opportunities.</li> <li>Support the growth and positioning of Cemex Communities of Practice as strategic platforms for knowledge sharing and collaboration.</li> <li>Create multimedia content that enhances the visibility of innovation initiatives and promotes employee engagement across global teams.</li> <li>Collaborate with stakeholders from different business units and regions to develop impactful communication strategies and campaigns.</li> <li>Balance creativity with data-driven decision-making to maximize campaign effectiveness and audience engagement.</li> </ul> <div> </div> <p> </p> <p><strong>Main Responsibilities and Activities to Be Carried Out</strong></p> <div> </div> <p><strong>Internal Communications & Campaign Management</strong></p> <ul> <li>Support the planning, development, and execution of internal communication campaigns for Leaplab, Smart Innovation, and Communities of Practice.</li> <li>Develop communication plans to drive awareness, engagement, and participation in innovation initiatives.</li> <li>Coordinate communication activities with internal stakeholders and subject matter experts.</li> <li>Assist in the promotion of webinars, virtual events, innovation programs, and knowledge-sharing initiatives</li> </ul> <p> </p> <p><strong>Content Creation & Graphic Design</strong></p> <p>Design visual communication materials for digital channels, including:</p> <ul> <li>Viva Engage posts</li> <li>Digital invitations</li> <li>Banners</li> <li>Infographics</li> </ul> <p> </p> <p><strong>Multimedia Production</strong></p> <p>Produce and edit short-form multimedia content, including:</p> <ul> <li>Videos</li> <li>GIFs</li> <li>Motion graphics</li> </ul> <p> </p> <p><strong>Community Analytics & Performance Measurement</strong></p> <ul> <li>Monitor and analyze the performance of Communities of Practice and other internal communication initiatives.</li> <li>Track engagement metrics, audience behavior, reach, and content performance across digital platforms.</li> </ul> <p> </p> <p><strong>Community Engagement</strong></p> <ul> <li>Support the execution of engagement initiatives within Viva Engage communities.</li> <li>Help identify and curate relevant content, success stories, and innovation initiatives across the organization.</li> <li>Assist in the development of strategies to increase participation and foster knowledge-sharing behaviors.</li> </ul> <div> </div> <div> </div> <h3><strong>Specific Requirements / Qualifications</strong></h3> <p><strong>Academic Background</strong></p> <p>Currently pursuing a Bachelor's degree in:</p> <ul> <li>Marketing</li> <li>Digital Marketing</li> <li>Communications</li> </ul> <p><strong>Technical Skills</strong></p> <ul> <li>Knowledge of digital marketing and communication principles.</li> <li>Experience with graphic design tools, preferably Photoshop, Illustrator, Premiere Pro and After Effects</li> <li>Familiarity with social media and digital engagement strategies.</li> <li>Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).</li> <li>Ability to analyze data and generate actionable insights from engagement metrics.</li> <li>Knowledge of Canva, Power BI, or analytics tools is a plus.</li> </ul> <p><strong>Competencies</strong></p> <ul> <li>Creativity and visual storytelling capabilities.</li> <li>Strong written and verbal communication skills.</li> </ul>