About this role
<p style="margin:0.0cm 0.0cm 6.0pt;text-align:justify;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Chez Sephora, la beauté, c’est se sentir reconnu, valorisé et épanoui, aussi bien individuellement que collectivement. C’est tisser des liens profonds avec les autres, célébrer la diversité et l’inclusion, révéler son propre potentiel et agir chaque jour pour avoir un impact positif.</span></p> <p style="margin:0.0cm 0.0cm 6.0pt;text-align:justify;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Depuis notre création en 1969 à Limoges, en France, et notre intégration au sein du groupe LVMH en 1997, nous n’avons cessé de réinventer la beauté de prestige. Aujourd’hui encore, nous continuons de casser les codes, portés par notre raison d’être : </span><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">promouvoir un monde d’inspiration et d’inclusion où chaque personne est invitée à célébrer librement sa beauté.</span></p> <p style="margin:0.0cm 0.0cm 6.0pt;text-align:justify;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Avec 56 000 collaborateurs dans 35 pays dont 15 000 dans la région Europe et Moyen-Orient nous réunissons clients, marques et passionnés au sein de la communauté beauté la plus vaste et la plus vibrante au monde. Grâce à une sélection de près de 500 marques, et à notre propre marque, Sephora Collection, nous proposons la gamme la plus unique et diversifiée de produits : parfums, maquillage, soins capillaires, soins de la peau… et bien plus encore. </span></p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Au sein de l’équipe Marketing Clients, ce poste s’inscrit dans l’équipe CRM, dont la mission est d’accompagner les marchés dans la définition, l’exécution et l’analyse de leur plan CRM, avec trois objectifs clés :</span></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Développer l’engagement et la valeur client </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Accélérer la croissance du chiffre d’affaires de Sephora </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Maximiser la rentabilité des activations CRM </span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;text-align:justify;line-height:110%;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Le Senior CRM Manager pilote la stratégie, l’exécution et la performance des campagnes de marketing relationnel sur un périmètre de pays. A ce titre le Senior CRM Manager travaille en étroite collaboration avec les équipes CRM locales.</span></p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Il/elle joue un rôle clé dans l’optimisation de l’impact business des dispositifs CRM et dans l’amélioration continue de l’expérience client.</span></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Accompagner un marché clé dans la définition et le pilotage de son plan CRM, de l’activation à l’analyse de performance dans Adobe Campaign v8 </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Manager une équipe de 2 CRM Campaign Experts (ainsi qu’un alternant), en garantissant leur montée en compétence et la qualité des livrables </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Contribuer activement à l’amélioration continue des performances CRM (analyse des KPIs, identification des leviers de croissance, partage des best practices)</span></li> </ul> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0cm 0.0cm 6.0pt;text-align:justify;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Vous excellerez et vous épanouirez dans ce rôle si vous souhaitez…</span></em></strong></p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> </span></strong></p> <ol style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="line-height:15.0pt;background-color:white;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Piloter la stratégie et l’exécution des campagnes CRM sur votre marché</span></strong></li> </ol> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="square"> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">En collaboration étroite avec le CRM Manager local, piloter de bout en bout le plan CRM de votre marché, en garantissant cohérence, pertinence et impact business. </span></li> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Être garant de la performance des campagnes CRM, en pilotant l’analyse des résultats (conversion, incrémentalité, rentabilité) et en définissant des plans d’optimisation concrets </span></li> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Agir en partenaire stratégique de votre marché en les accompagnant dans la construction de plans CRM performants, alignés avec leurs enjeux business </span></li> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Co-construire, avec les équipes Client Strategy, des stratégies CRM adaptées à chaque temps fort marketing Européen</span></li> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Développer une culture de la performance et du test & learn au sein de votre périmètre</span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <ol style="margin-bottom:0.0cm;margin-top:0.0px" start="2"> <li style="line-height:15.0pt;background-color:white;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Orchestrer l’exécution des campagnes CRM</span></strong></li> </ol> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="square"> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Superviser le déploiement des campagnes multi-canales (email, SMS, push, print) dans Adobe Campaign v8, en garantissant excellence d’exécution et respect des standards </span></li> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Encadrer et accompagner les CRM Campaign Experts dans la mise en œuvre des campagnes et l’analyse de leur performance </span></li> <li style="line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Garantir la qualité, la fiabilité et la cohérence des activations CRM sur l’ensemble du périmètre</span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <ol style="margin-bottom:0.0cm;margin-top:0.0px" start="3"> <li style="line-height:15.0pt;background-color:white;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Accélérer la performance CRM et le partage des best practices</span></strong></li> </ol> <ul style="list-style-type:square;margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Analyser les KPIs clés afin d’identifier les leviers d’optimisation et maximiser l’impact business des campagnes </span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Identifier, formaliser et diffuser les best practices CRM au sein de Sephora et en externe </span></li> <li style="text-align:justify;line-height:115%;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Recommander et déployer de nouveaux dispositifs visant à améliorer la performance CRM (contactabilité, pression marketing, omnicanalité, personnalisation…)</span></li> </ul> <p style="margin:0.0cm;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ol style="margin-bottom:0.0cm;margin-top:0.0px" start="4"> <li style="line-height:15.0pt;background-color:white;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Améliorer en continu l’expérience client</span></strong></li> </ol> <ul style="list-style-type:square;margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Piloter le développement d’expériences clients toujours plus personnalisées, cohérentes et différenciantes </span></li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Contribuer à l’évolution de Adobe Campaign v8 pour soutenir les enjeux de personnalisation et de performance </span></li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Accompagner votre équipe dans le pilotage des projets d’amélioration de l’expérience client</span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;font-size:10.0pt;font-family:'Times New Roman', serif"> </p> <ol style="margin-bottom:0.0cm;margin-top:0.0px" start="5"> <li style="line-height:15.0pt;background-color:white;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">Développer l'innovation CRM et la croissance business</span></strong></li> </ol> <ul style="list-style-type:square;margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Définir, en collaboration avec les équipes Client Strategy et Data Science, les besoins CRM en matière d'algorithmes et de capacités data. Piloter une démarche de test & learn, mesurer l'impact business des nouveaux cas d'usage et accompagner leur adoption par les marchés. </span></li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Définir la stratégie CRM autour de l'application mobile, en particulier sur les notifications push, afin de développer l'engagement client et la performance business. Collaborer étroitement avec les équipes Growth ainsi qu'avec les équipes Digital et CRM locales pour assurer la cohérence des initiatives. </span></li> <li style="margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:10.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Piloter l'exploration, le lancement et le déploiement de nouveaux canaux CRM (RCS, WhatsApp, etc.), définir la feuille de route, conduire les POC et mesurer leur valeur incrémentale avant leur industrialisation.</span></li> </ul> <p style="line-height:15.0pt;background-color:white;margin:0.0cm 0.0cm 0.0cm 36.0pt;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="margin:0.0cm 0.0cm 6.0pt;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-family:Arial, sans-serif">N’hésitez plus à postuler si vous avez… </span></em></strong></p> <p style="margin:0.0cm;line-height:15.0pt;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <ul style="list-style-type:square;margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Formation Bac +5 en marketing, statistiques ou informatique </span></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Expérience de 8 ans minimum, dont au moins 5 ans en gestion de campagnes sur des bases de données volumineuses, idéalement dans le retail, le e-commerce ou le conseil </span></strong></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Maîtrise avancée de Adobe Campaign v8 ou outil équivalent, avec une expérience confirmée sur des campagnes automatisées et personnalisées </span></strong></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Expérience en management d’équipe (chez l’annonceur ou en centre de service) </span></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Forte appétence pour les enjeux de fidélisation et de personnalisation de l’expérience client </span></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Excellentes capacités analytiques et forte orientation business </span></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Leadership reconnu, capacité à accompagner et développer une équipe </span></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Sensibilité marketing et orientation client prononcée </span></li> <li style="text-align:justify;line-height:115%;vertical-align:top;margin:0.0cm 0.0cm 0.0cm 0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><span style="font-size:11.0pt;line-height:115%;font-family:Arial, sans-serif">Maîtrise courante de l’anglais (écrit et oral) indispensable</span></li> </ul> <p style="text-align:justify;line-height:115%;vertical-align:top;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;margin-left:0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"> </p> <p style="text-align:justify;line-height:115%;vertical-align:top;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;margin-left:0.4px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"> </p> <p style="margin:0.0cm 0.0cm 6.0pt;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-size:11.0pt;font-family:Arial, sans-serif">À nos côtés</span></em></strong><strong><em><span style="font-size:11.0pt;font-family:Arial, sans-serif">, vous découvrirez : </span></em></strong></p> <ul style="margin-top:0.0cm;margin-bottom:6.0pt"> <li style="margin:0.0cm 0.0cm 6.0pt 0.4px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Une communauté</span></strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> où l'authenticité est une force, et où notre esprit d’équipe se nourrit de nos différences. Vous serez entouré d’équipes talentueuses avec lesquelles vous serez fier de collaborer.</span></li> <li style="margin:0.0cm 0.0cm 6.0pt 0.4px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Une culture</span></strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> qui favorise le développement personnel et le leadership, avec des ressources et des opportunités pour apprendre, innover et évoluer. </span></li> <li style="margin:0.0cm 0.0cm 6.0pt 0.4px;text-align:justify;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Un métier</span></strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> qui a du sens où chaque action compte : qu'il s'agisse de créer des expériences uniques pour nos clients ou d'inspirer l'univers de la beauté, nous évoluons dans un environnement où chacun contribue à faire la différence. </span></li> </ul><p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.</span></p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.</span></p> <p style="margin:10.5pt 0.0cm;text-align:justify;background-color:white;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif;color:black">With 56,000 employees in 35 countries, including 15,000 in Europe & Middle East, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.</span></p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Within the Client Marketing team, this role sits in the CRM team, whose mission is to support markets in defining, executing, and analyzing their CRM plans, with three key objectives:</span></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Grow customer engagement and lifetime value </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Accelerate Sephora’s revenue growth </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Maximize the profitability of CRM activations </span></li> </ul> <p style="margin:0.0cm 0.0cm 0.0cm 36.0pt;text-align:justify;line-height:110%;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">The Senior CRM Manager leads the strategy, execution, and performance of relationship marketing campaigns across a group of countries. The senior CRM Manager work closely with the local CRM team.</span></p> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">The role plays a key part in driving business impact through CRM while continuously enhancing the customer experience.</span></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Partner with a key market to define and lead its CRM plan, from activation to performance analysis in Adobe Campaign v8 </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Manage a team of 2 CRM Campaign Experts (plus one apprentice), ensuring team development and high-quality delivery </span></li> <li style="text-align:justify;line-height:110%;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;line-height:110%;font-family:Arial, sans-serif">Actively contribute to the continuous improvement of CRM performance (KPI analysis, identification of growth levers, and sharing of best practices across markets)</span></li> </ul> <p style="text-align:justify;line-height:110%;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-family:Arial, sans-serif">You will excel and enjoy this position if you are ready to actively handle the following missions :</span></em></strong></p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> </span></strong></p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">1. Drive CRM Strategy & Performance Across Your Scope</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">In collaboration with the local CRM manager, lead end-to-end CRM planning for your market, ensuring consistency, relevance, and strong business impact.</span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Own campaign performance, driving analysis (conversion, incrementality, profitability) and defining actionable optimization plans </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Act as a strategic partner to markets, shaping high-performing CRM plans aligned with business priorities </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Co-build CRM strategies with the Client Strategy team for each key marketing activation </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Foster a strong performance and test-and-learn culture across your scope </span></li> </ul> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">2. Orchestrate CRM Campaign Execution</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Oversee the deployment of multi-channel campaigns (email, SMS, push, print) in Adobe Campaign v8, ensuring execution excellence and adherence to standards </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Lead and develop CRM Campaign Experts in campaign execution and performance analysis </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Ensure consistency, reliability, and quality of CRM activations across all markets </span></li> </ul> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">3. Accelerate CRM Performance & Best Practice Sharing</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Analyze key KPIs to identify optimization opportunities and maximize business impact </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Identify, formalize, and share CRM best practices internally and externally </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Recommend and deploy new initiatives to enhance CRM performance (contactability, marketing pressure, omnichannel, personalization, etc.) </span></li> </ul> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">4. Continuously Enhance Customer Experience</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Drive increasingly personalized, consistent, and differentiated customer experiences across all touchpoints </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Contribute to the evolution of Adobe Campaign v8 to support personalization and performance goals </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Support your team in leading customer experience improvement initiatives </span></li> </ul> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">5. Develop CRM capabilities to drive business growth</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Define new CRM capabilities powered by data and algorithms in close collaboration with the Client Strategy and Data Science teams to enhance personalization and business performance. Drive a test-and-learn approach, measure business impact, and support successful adoption across markets. </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Define the CRM strategy for the mobile app, with a particular focus on push notifications, to strengthen customer engagement and drive business growth. Partner closely with Growth, Digital and Local CRM teams to ensure a consistent and effective approach. </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Identify, test and scale new CRM communication channels and activation capabilities by defining the roadmap, leading proof of concepts, and evaluating their incremental business impact before broader deployment.</span></li> </ul> <p style="margin:0.0cm;line-height:15.0pt;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-family:Arial, sans-serif"> </span></em></strong></p> <p style="margin:0.0cm;line-height:15.0pt;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-family:Arial, sans-serif">Do not hesitate to apply if you have…</span></em></strong></p> <p style="margin:0.0cm;line-height:15.0pt;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Master’s degree in Marketing, Statistics, or IT </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">8 years of experience minimum, including at least 5 years in campaign management on large databases, ideally in retail, e-commerce, or consulting </span></strong></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Advanced expertise in Adobe Campaign v8 or equivalent tool, with strong experience in automated and personalized campaigns </span></strong></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Proven experience in team management (client-side or service center) </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Strong interest in customer retention and personalization strategies </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Excellent analytical skills with strong business acumen </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Proven leadership skills with the ability to develop and grow a team </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Strong marketing mindset and customer-centric approach </span></li> <li style="text-align:justify;margin-top:0.0cm;margin-right:0.0cm;margin-bottom:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><span style="font-size:11.0pt;font-family:Arial, sans-serif">Fluent in English (written and spoken) required</span></li> </ul> <p style="margin:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"> </p> <p style="text-align:justify;margin-right:0.0cm;margin-left:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><em><span style="font-size:11.0pt;font-family:Arial, sans-serif">Here, you will find: </span></em></strong></p> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px;margin-left:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Community,</span></strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> in which authenticity is embraced, and the strength of our differences fuels our collective spirit.</span></li> </ul> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px;margin-left:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Culture </span></strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.</span></li> </ul> <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:0.4px;margin-left:0.4px"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Work that brings fulfillment.</span></strong><span style="font-size:11.0pt;font-family:Arial, sans-serif"> From delighting clients every day, to inspiring our industry at large, every action makes a difference.</span></li> </ul><p style="text-align:justify;margin-right:0.0cm;margin-left:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><strong><span style="font-size:11.0pt;font-family:Arial, sans-serif">Join us and belong to something beautiful. </span></strong></p> <p style="text-align:justify;margin-right:0.0cm;margin-left:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif"><em><span style="font-size:11.0pt;font-family:Arial, sans-serif">At Sephora, we celebrate diversity and are committed to creating and fostering an inclusive environment for everyone.</span></em></p>