About this role
Machine Learning University (MLU) is leading internal education in Generative AI, Agentic AI and Responsible AI, accelerating Amazon-wide AI transformation. We are seeking a detail-oriented, customer-obsessed Program Manager to drive marketing operations and cross-functional initiatives that amplify MLU's reach and engagement across Amazon's technical workforce. MLU's Program Manager, Marketing Operations is the operational backbone of marketing execution — managing campaigns end-to-end, coordinating cross-functional dependencies, designing scalable processes, and ensuring on-time delivery across multiple workstreams. You will partner closely with instruction, operations, and engineering to deliver high-quality marketing programs that drive awareness, enrollment, and community engagement for MLU. The ideal candidate is someone who excels at stakeholder coordination and brings a structured approach to managing complex, multi-channel programs — equally comfortable building a project plan from scratch and diving deep into operational metrics to identify improvements. Beyond core marketing responsibilities, this role provides cross-functional support to operations including course launch coordination, communications copywriting, and event logistics. Key job responsibilities (Deliver Results) Own end-to-end program management for marketing campaigns, events, and brand initiatives — from requirements gathering through execution, measurement, and retrospective. (Ownership) Manage the marketing operations calendar, ensuring cross-functional alignment on timelines, dependencies, and deliverables across campaigns, events, and product launches. (Invent and Simplify) Design and implement scalable marketing workflows and processes that improve efficiency as the program grows in volume and complexity. Drive adoption of automation tools (e.g., AI-assisted copywriting, automated recurring communications) to reduce cycle time on repetitive tasks. (Think Big) Support strategic marketing initiatives including potential program rebranding, community engagement programs, and large-scale events by managing project plans, stakeholder coordination, and go-to-market timelines. (Earns Trust) Coordinate across MLU teams (operations, product, instruction) and partner organizations to align marketing efforts with broader program goals and ensure consistent brand application. (Insist on High Standards) Maintain brand consistency across all marketing touchpoints by managing the brand portal, standards documentation, and creative review processes. (Dive Deep) Track and report on marketing program performance metrics. Analyze campaign data to identify optimization opportunities and contribute to weekly/monthly reporting on marketing impact.