About this role
In this role, you will develop and execute brand strategies that strengthen market position, drive customer engagement, and support business objectives across assigned portfolio brands.
You will help shape brand positioning, messaging, and identity, ensuring consistency across all channels. Working closely with cross-functional partners in Market Access, Regulatory, Medical, Sales, Public Relations, and Customer Excellence, you will support brand growth, lifecycle planning, pricing strategy input, launch excellence, and impactful campaign execution for current and pipeline products and indications.
This is a strategic and collaborative role requiring strong market understanding, competitive awareness, and customer insight. You will monitor brand performance, evaluate campaign effectiveness, translate data into actionable recommendations, and contribute to budget planning and effective marketing resource allocation, all in full alignment with ethical, compliance, and regulatory requirements.
Manage and grow assigned brand(s) within the Immunology portfolio in CZ.Develop and execute brand strategy aligned with business goals and market opportunities.Partner with cross-functional teams on lifecycle planning, pricing strategy, and growth initiatives.Lead brand positioning, messaging, and identity across all materials and channels.Drive brand campaigns, product launches, and promotional initiatives from planning to execution.Analyze market trends, customer insights, and competitive activity to identify opportunities.Track brand performance, campaign effectiveness, and key metrics; recommend improvements.Support budget planning and resource allocation.Develop innovative, multi-channel, multi-stakeholder marketing initiatives, including interactive and customized CLM content.Ensure compliance with ethical, statutory, and regulatory standards. What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree will be an asset,Preferably minimum 3 years of experience in brand management, marketing, or a related role,Strong understanding of brand strategy, consumer behavior, and integrated marketing,Proven ability to manage projects, campaigns, and cross-functional initiatives,Excellent written and verbal communication skills,Strong analytical skills with the ability to interpret data and make strategic recommendations,Proficiency in Microsoft Office and marketing analytics tools; digital marketing platform experience is a plus, AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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