About this role
Regional Marketing Planning
· Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information
· Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
· Support the development of regional marketing planning including program and materials, evaluate its effectiveness
· Support the preparation realistic & achievable objectives, strategies and tactics for local business development
Regional Activity Management
· Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry
· Support the regional implementation of the product promotion and growth initiative activities
· Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
· Coordinate with local sales team for any update to align product strategies
· Provide training support to regional sales force on product knowledge and market intelligence
Professional Relationship
· Identify the opinion leaders in the respective region
· Establish and keep professional relationship with local KOLs
· Provide the sufficient support to local KOLs for regional marketing activities
Cost Control & Monitoring
· Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region
· Manage quarterly / annual expense within budget in respective region
· Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
· Position experiences:
Minimum 2 years working experience on central or local marketing
Minimum 1 year sales working background is preferred
· Language Skills: Fluent in English both oral and written
· Computer Skills: Working knowledge, especially good at Excel and PowerPoint
· Mobility: Willing to travel frequently
· Other Special requirements:
Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication, interpersonal and presentation skill
Strong analytical skills including business and financial management
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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