About this role
Land van verblijf Nederland Senior Visual Designer - Reference code: 224740 - Zwaagdijk-Oost , Perenmarkt 15 - Bereken afstand Senior Visual Designer Afstand calculator Senior Visual Designer (Fulltime - 38 hours per week) As a Senior Visual Designer at Action, you make sure our brand comes to life consistently and contemporarily across every digital touchpoint; from the app and website to in-store screens, emails and brand campaigns. You connect customer journey development with messaging and design across our brand propositions: Ecommerce, Loyalty, Promo and Employer Branding. You are the connecting point between our brand team and our UX and product teams, and the substantive counterpart to our agency partners. Based at our International Headquarters in Zwaagdijk-Oost, you translate Action's brand foundations into workable digital guidelines and a modular brand UI kit that the whole organisation can build on. This is your daily action You own the digital expression of the Action brand. You turn our brand book into concrete, usable digital guidelines, typography on screen, colour in interfaces, imagery, iconography, motion, and tone-of-voice in microcopy, and keep them alive as a version-controlled, living document. You simplify the current brand UI kit into a modular system with clear brand tokens and flexible components, so teams have room to innovate without losing the brand. Together with UX Designers you maintain the design system; you specifically own the brand expression layer. You shape how Action's brand shows up across our brand propositions - Ecommerce, Loyalty, Promo and Employer Branding - and across the customer journeys that connect them. You make sure journey, messaging and design move as one: cohesive and consistent in alignment with brand, UX and our agency partners. You advise UX Designers, Service Designers and Business Product Owners on applying brand principles in their initiatives, and you des...